Curious how Dental Focus boosts your site’s rankings? 5 common dental SEO areas we focus on
Ever heard of search engine optimization? Or SEO?
Unless you work in internet marketing, you probably haven’t and may wonder how such a thing impacts on your dental surgery and the success of your surgeries site.
In short, search engine optimization involves improving the quantity and quality of traffic that your website receives. Concerning dental surgeries, this would involve ensuring that dental patients visit your site by targeting unpaid or organic traffic.
This sounds simple in principle but in practice, making your webpage SEO optimised involves lots of smaller steps to help make your page stand out. And unless you have the time or the expertise to optimise your site, you should probably contact our team at Dental Focus Marketing.
At Dental Focus Marketing, we have helped over 1,000 websites become noticed on Google, using our dental SEO. We have a different team member dedicated to each area of SEO, meaning that when you choose us, your webpage will be given a complete makeover, making it more noticeable to Google bots and in turn, more potential patients. Fantastic!
But what areas of dental SEO does our team focus on to boost your site’s rankings? Read on to find out!
Speed
As internet packages have become faster, site users expect each webpage to load in under 4 seconds.
This means if your homepage takes longer than 4 seconds to load, potential patients are likely to click off it, losing you potential patients and thus losing your surgery money and exposure. As part of our dental SEO, we will improve your site’s speed, ensuring that the homepage is visible within 3 seconds of loading.
Accessibility
The majority of websites are now accessed via mobile phone or tablet. Meaning that for your webpage to be spotted by those all-important Google bots, your page has to be accessible to multiple different devices.
Once again, our team will do this, while also ensuring that regardless of the device your page is accessed on, it will be loaded within that 3-second window.
Original content
We have all seen blogs which were started years ago and due to having no new, original content have fallen into obscurity.
When you hire Dental Focus, our writing team will create unique, 500-word articles for your site each week, based on keywords of your choice. These will be informative to your site visitors, but will also boost the pages rankings due to backlinks and originality.
Compressed images
It is often surprising to our clients how much time it can take for an image to load on their page (remember the 4-second rule?), and slow their page down.
Our team knows how important images are to dental surgeries, especially cosmetic ones, and instead of removing the images, we will work to compress them down without compromising the quality.
We can also make your pages images and short animations SEO ready and compatible, by editing the file name and using those vital keywords to attract the attention of the Google bots.
Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!