Dental Focus Marketing: boost business with dental marketing
If you’ve been thinking about how you can increase your patient numbers, then you have probably been considering how you can have a strong dental marketing strategy. You may have created a lovely new website, but the number of clicks hasn’t reflected the amount of effort you put in or the money you spent on it with a web designer. This is where we can help. At Dental Focus Marketing, we are highly experienced in helping dental practices of all sizes attract new patients and grow their businesses using a range of strategies.
What is SEO?
SEO stands for search engine optimisation. It’s the process of improving the ranking of a website in search engine results pages (SERPs). When your website ranks higher in SERPs, it’s more likely to be seen by potential patients, which can lead to more appointments and more revenue. Basically, the higher you up on the search results on search engines like Google, the more likely it is that your business will be seen. If you aren’t on the first page, will potential patients click to page 2 or 3, or will they have already found a different dental practice to visit? We can analyse keywords that are searched for in connection with your business and ensure that this links in with what is on your website, so that it appears as more relevant on the results page and is therefore in a more prominent position.
What else does Dental Focus do?
Alongside SEO, we have won awards for our website design and development and the content creation that is associated with this. We can also help with your social media marketing campaign to ensure that you reach a wider market. Social media is becoming a powerful tool for businesses, however it is also very time consuming – it’s a full-time job for us! – so you may be keen to have us take control of this to free you up to continue treating your patients.
At Dental Focus Marketing, we work with our clients to develop a customised dental marketing strategy that meets their specific needs and goals.
Why do dental practices need a marketing strategy?
There are a number of reasons why dental practices need a marketing strategy. Firstly, a decent marketing strategy will ultimately attract a greater number of new patients. In today’s digital age, most people start their search for a new dentist online. If your website isn’t optimised for search engines, you’re missing out on a huge opportunity to reach potential patients. Also a well-designed website and a strong SEO strategy can help you to build your brand in your area. If people are familiar with you and your brand, they may be more likely to give you a try. Our marketing campaign should also create new leads. These leads can then be converted into appointments and revenue.
So, if you’re looking for a way to boost your dental practice, contact Dental Focus Marketing today. We can help you develop a customised dental marketing strategy that will take the weight off your shoulders and boost your business for you.
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