Dental Marketing: do you want to grow your patient base? Dental Focus Marketing knows how!
Dental marketing is a complex and ever-changing field. Having a shiny new website isn’t much use if it doesn’t show up near the top of the search engine’s results page. In order to stay ahead of the competition, it is important to stay up-to-date on the latest trends and strategies. One of the most important aspects of marketing is search engine optimisation (SEO). Dental Focus Marketing can take charge of the SEO for your dental practice whilst meeting compliance rules and has a great record of doing so, which spans over 20 years. SEO is the process of optimising your website so that it ranks higher in search engine results pages (SERPs). When your website ranks higher in SERPs, you are more likely to be found by potential patients.
Why should I consider a marketing company?
There are several factors that affect your website’s SEO, including the quality of your content, the number of backlinks to your website, and the use of relevant keywords. To improve your website’s SEO, it is important to focus on these factors. While you can track the terms that are regularly searched for on Google Analytics, for example, it is a highly time-consuming process. By seeking the support of marketing for dental, we can tailor your website to ensure that your website appears higher up on the search engine results pages, saving you time and making you more money through patient conversions. Our dental marketing support will ensure your website is structured in a user-friendly way, and patients should then want to read more and stay on your page long enough to book an appointment with you.
Blog posts
One of the best ways to improve your website’s content is to create high-quality blog posts. Blog posts should be informative and engaging, and they should be relevant to your target audience. When creating blog posts, it is essential to use relevant keywords throughout the text as this will help the search engine pull up your website in a more prominent position on the results that patients are searching for. We also include visual media to break up the text and make your blog posts more visually appealing so that potential patients read about what you do. Sometimes, these posts appear in other places that then link to your website, again increasing your website’s prominence.
There’s more!
Another important factor in SEO is the number of backlinks to your website. Backlinks are links from other websites to your website. The more backlinks you have, the higher your website will rank in SERPs. However, it is important to only get backlinks from high-quality websites. Backlinks from low-quality websites can hurt your website’s SEO. At Dental Focus Marketing, we use our vast experience in dental marketing to create quality content, and backlinks are a part of this. We have won numerous awards for the work we do, and if you would like to find out more, we offer a free website and Google health check. We will then be able to advise you on how we can help you specifically to grow your prominence online and engage potential patients. So, what are you waiting for? Come and see us and let us take the pressure off you as we do the marketing for you, and we do it great!