Dental marketing: how we build your marketing campaign
Your dental surgery needs an estimated 20 new patients per month in order to continue to grow. This can put a lot of pressure on your team in the area of marketing. How can you ensure that you continually meet these numbers?
Not to worry! This is where a professional marketing team can come in handy and at Dental Focus, as our name suggests, we focus all of our attention on marketing for dental surgeries.
Our team at Dental Focus have nearly 20 years of experience with dental marketing and will always aim to get your dental surgery onto the first page of Google, so you can see your practice grow and attract new patients.
So, with that in mind, how do we help to build your surgery dental marketing strategy? Here is a guide to some of the areas that we focus on.
Who are your audience?
You know as a dental practice who you want to attract with your dental services. If you offer cosmetic dental services, then you will probably want to attract people who have more disposable income. Or perhaps you want to focus your attention on family dental care. Either way, when you come to our team at Dental Focus, we will use your audience as part of your dental marketing campaign. And will target adverts to attract their attention.
Who’s your competition?
If your surgery is located in a city like Sydney, chances are that you will have a fair amount of competition from other nearby dental surgeries. However, this is not a bad thing and can actually help with your marketing. We will explore what it is about your competitors’ marketing that is working and what is not. And then, we will boost your marketing strategy to hone in on where their marketing is falling short. Thus attracting more patients to you.
What can you offer?
Now, on to what it is that your dental surgery can offer that makes you different. Can you offer sedation for nervous patients? Or are you able to offer implant variants, such as zygomatic implants?
Whatever it is that makes your surgery unique, we will use it as part of your marketing campaign. This may revolve around creating blog posts around zygomatic implants when they are trending. Or posting adverts in areas where people are searching for more information about this implant option.
How unique is your content?
A key part of marketing and SEO is making your surgery site more visible to Google bots. This means that all of your content on the web page needs to be unique and plagiarism free. At Dental Focus, we can offer you the writing expertise of our team, who will integrate keywords into your blog posts and will ensure that they are unique to your web page. Thus allowing your site to get the attention of those all-important Google bots that will rank your website higher.
How does your website flow?
Does your website follow a logical pattern? Or does it need a bit of a makeover? We can do this to ensure that the Google bots are able to find the keywords on your website easily, allowing them to once again rank your surgery page higher.