Dental marketing tips we use to promote your surgery by Dental Focus
Did you know that on average a dental surgery needs at least 20 new patients per month to grow and not stand still?
If your surgery is new to opening its doors, that’s a lot of pressure to stay afloat! And with the higher proportions of people using the internet and search engines to find such services, traditional marketing techniques will not work to help you reach that number.
While the idea of cracking the code to discover ways to attract those 20 patients per month seems easy, it can be rather tricky if you are not versed in the online world. And as you are a dental surgeon, your interest is in helping people to maintain their teeth, not researching the importance of keywords.
This is why it is vital to choose professionals to undertake this task for you!
At Dental Focus, we are those professionals! With over 15 years of helping dental websites gain notoriety, we can help you to get those much-needed patients into your surgery using SEO and dental marketing techniques. Our specialist team knows what makes Google tick and can ensure that your surgeries page ranks on the first page of any internet search about dentistry.
So what are some of the dental marketing techniques that our team at Dental Focus employs? Read on to find out!
Optimization
The first step in successful dental marketing is for your page to be optimized.
What does that mean exactly? Well, for starters, for those all-important Google bots to scan it, you need to have all of your surgeries information on display. This will include opening hours, location, the names of your dental team and any reviews that you have.
This will make your page appear more reliable in the eyes of Google and our team will make all of this information available for both bots and human website visitors.
Speed
Interestingly, another way to boost your site is to get it to load faster.
As most internet users will click off of a site that takes over 4 seconds to load, our team will work on compressing images and other ways to shorten the loading time of your homepage.
Like the optimization, this will make the page more reliable in the eyes of Google bots.
Blogs blogs blogs!
Google loves original content and if your site has a blog, our team of writers at Dental Focus can contribute to it weekly using keywords of your choice.
This will attract internet users which could become future patients at your surgery, so start thinking of some keywords now and let our team do the rest.
Social media
Almost every business has a page on a social media platform and by tapping into pages like Facebook, we can ensure that a targeted demographic will be able to see your website and the services that you can offer to them.
Videos
Like the original written content, our team can help your site boost its rankings using original videos about the specialist dental procedures that you and your team can offer to potential patients.
Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!