Dental marketing: top tips for success with our team
The new year brings lots of questions relating to marketing. What will the new trends in marketing be? And how best should they be approached for promoting your dental surgery?
Luckily, it seems that the upcoming trends are not going to deviate too much from the ones that many people are familiar with. But in spite of this, it may be worth revisiting the trends of SEO and marketing of 2022 to make sure that your website ticks every box.
At Dental Focus, we know what it takes to have a successful dental marketing campaign and can ensure that when you come to us, your marketing campaign will be successful and will bolster your surgery’s growth and profit.
So, without further ado, in this article, we look at the trends of dental marketing that are set to continue in 2023 and will also explore why marketing is so important.
Why is marketing important?
Dental marketing is important because it spreads the word about what your dental surgery can offer while also helping to improve your surgery website’s search engine optimisation. By doing this, you will attract more people to your web page and will improve the chances of you converting those site visitors to real-life patients.
In short, if you don’t have marketing or an SEO plan, you are falling behind the competition.
That’s worrying! But what is needed in 2023 for a successful marketing plan?
Imagery
Your website will need to have a lot of original imagery on it in order for it to look appealing and to help visitors identify your team members.
Preferably, you will have original, professional images taken of your staff and your surgery placed across the website, as well as a page dedicated to staff biographies. This is useful for helping patients to identify who they will see when they book an appointment.
Positive content
Talking about dental care is important for your website for two reasons. Firstly, it allows you to showcase exactly what it is that you can offer to patients, and it also enables you to place keywords, links and other essential pieces across your web page to deal with SEO. The content should be upbeat and positive and have a chatty, friendly tone to it. This is becoming more important as people are using AI programmes, such as Siri, to find pages. So, the content itself has to conform to speech patterns rather than an essay-like script.
Fast website
Of course, the website’s home page has to load quickly and be easily accessible. Not only to site visitors but also to the Google bots who will be involved in the ranking of the page on the search engine results page.
Our team at Dental Focus can help with this, as we know what it takes to speed up a website’s loading time.
Mobile optimised website
Most people access websites via mobile devices, like tablets and smartphones. So, to compete online, your web page has to load quickly on mobile devices. This is technical, but our team can ensure that this box is ticked in your marketing plan.