Dental SEO and Google’s mobile-first algorithm
Google’s ‘mobile-first’ indexing algorithm has a significant impact on how your website is ranked. This algorithm will prioritise websites that are mobile-friendly over those that are not. If your website is not optimised for mobile devices, you could see a significant decrease in traffic from Google.
Considering that for a dental surgery to be successful, it has to attract approximately 200 new patients a month, this is bad news. And you will need to change or update your SEO approach to help your surgery site catch up with competitors.
This is why hiring a professional SEO marketing team is a good idea!
At Dental Focus, we are always eager to meet new clients who want their dental SEO approach to be tweaked or updated, and we can offer you a professional and targeted approach to make sure your surgery website gets on to the first page of Google search results. So, if you have concerns that your site isn’t upgraded for the mobile-first algorithm, call our team today.
So, with that in mind, what is the Google mobile algorithm and why is it so important to successful dental SEO?
What is Google’s mobile-first indexing algorithm?
In March of 2018, Google announced that they would be releasing a new indexing algorithm that would prioritise mobile-friendly websites. This algorithm is called mobile-first indexing, and it will have a significant impact on how your website is ranked and all dental SEO approaches.
If your website is not optimised for mobile devices, you may find that this could mean a significant drop in it being attractive to Google.
How do you make a website mobile friendly?
There are several things we can do to optimise your website for mobile devices.
Optimise the page
The first step in optimising your website for mobile devices is making sure that your website is compatible with mobile devices. This means ensuring that your website is responsive and that all of your content and images are sized correctly for smaller screens.
Responsive design
Creating a responsive design is one of the best ways to make sure that your website looks good on all types of devices, including tablets and smartphones. By using responsive design techniques, we can create a single website that will automatically adjust to the size of the screen it is being displayed on.
Mobile-friendly colours
Another way that we make sure that your website looks good on mobile devices is by using mobile-friendly fonts and colours. Many fonts and colours look great on desktop computers, but can be difficult to read on smaller screens. By using fonts and colours that are designed specifically for mobile devices, we can ensure that your website looks great no matter what device it is being viewed on.
Optimise images
Images can take up a lot of space on a mobile device, so it’s important to optimise them accordingly. We can do this by reducing the file size of your images and by using the correct dimensions and aspect ratios; this is known as image compression, and can also help your website to run quickly when it’s loaded, irrespective of the device.