Dental SEO, magic or mystery?
To many, search engine optimisation, or SEO as it is referred to, seems to have this mysterious ora and is expected to produce instant magical results. Dental SEO is a process which we use to rearrange and improve a website’s findability. We do this in a number of ways, but essentially, we create and design the content so that it is relevant and popular so that a search engine will rank the website high on a page, preferably, page one. It’s not magic, by any stretch of the imagination, but done correctly and in conjunction with all the other aspects of digital marketing, will contribute to a successful marketing plan.
Targeted optimised content
At Dental Focus Marketing we have been creating targeted optimised content for more than twenty years. Regularly producing relevant and suitable content is a difficult task which takes dedication and commitment. We are a family of dentists so our association with dentistry is not only on a business level but at a personal level as well. Understanding a profession so intimately and being able to combine it with over two decades of helping dentists to grow their business allows us to offer you a unique service. The success of your dental SEO relies heavily, not exclusively, on the quality of the content. If there is no or limited content the search engine will struggle to index a website due to insufficient information. If your website is not ranked or is ranked very low you will not be readily visible online.
A needle in a haystack
If you consider that there are trillions of pieces of content in websites on the internet, locating your website is highly unlikely, unless you have the right keywords contained in your content. So how do you boost your chances of being found and being ranked at the top of page one? Well, this is where using specific dental SEO can lead the searcher to your website. Our experienced team scours a lot of reports and data ensuring that things like XML Sitemap is updated and that the structure of the URL conforms. It is important for your SEO to support and reinforce everything that makes up your website. Your business goals and the SEO goals should align and confirm why you have a website. Regular assessment of how quickly your pages load, what your keyword ranking is and correction of any technical problems must form part of ongoing website maintenance. This is the best way to ensure that you do not get lost in that huge haystack, called the internet.
Strategic plan
Like anything, planning is essential and having the right tools in place so that you can track how well you are doing, all the analyticals are available. SEO is not a magic bullet and it takes time to achieve the desired results and making tweaks and good quality content will get the desired results.
A helping hand
As a dentist your time is dedicated to providing your patients with the best possible oral care. We offer a range of plans to help you to maintain your digital presence and ranking. We are currently offering a complimentary consultation so that you can consider what we offer. A Senior Dental Focus Marketing manager will evaluate your website. The team will conduct an analysis of your competition and provide local market research. We will produce your current Google analytics and go through it carefully with you. We will also provide you with some advanced Google advice. All of this is available to you and all it requires is one call.