Dental websites; a quick style guide from our team!
When you want to expand your dental clinic’s patient list, the best way to do so is online.
This means looking at your marketing plan, your SEO plan and, of course, your dental webpage. As mentioned earlier, the webpage will be a core feature of both plans, and if it is not set up correctly, it is likely to be problematic.
When you come to Dental Focus Marketing for help with designing the most attractive and efficient dental websites, we can oversee this for you, as well as manage your social media accounts, marketing plan and SEO.
But here, we provide a short guide to designing dental websites. Enjoy!
What a dental website should have
So, when we design your dental website, what do we ensure it has?
Fast loading time
If dental websites, or any other websites, do not load within the first 3-5 seconds, they risk losing everyone clicking on them.
Yes, dental websites must be quick to load as it not only boosts engagement but also helps with search engine optimisation.
Logical layout
Our team will make sure that your page has a logical layout. That is, a layout that the Google bots can follow when they scan the website looking for keywords, but also a layout that a website visitor can follow to find the information they need.
Contact information
You will need your dental clinic’s address, phone number and email on your website. If you don’t, your patients will not be able to contact you.
Our team will also ensure that your clinic is identified and marked on an associated Google Map, so those using a mobile device can find you easily.
Staff bios
You will also need to have a page dedicated to your staff; this should feature their photographs, names, roles, qualifications and a bit of information about them as people.
Blog
Your website will need a blog for SEO and a source of information for website users who want to know what you can offer.
Our team will help you to start and maintain a blog using the trending keywords in dentistry for that week.
What a dental website should not have
Now, what do we need to avoid on your website?
Low-quality images
Low-quality or stock images are a big no-no for any professional website.
It makes the webpage look cheap, and it offers nothing personal. The images on your webpage need to be professional and laid out in an attractive way to draw patients in.
Out of-date information
Another area to avoid is out-of-date information. Have your opening hours changed? Have you got a new member of staff? We can update it for you to keep the website up to date and those who visit it informed.
No backlinks
You need backlinks in your blog to sources of authority on dental treatments, such as the NHS; this will help to secure your website as a reliable source of information on Google, which will help with rankings. Of course, our marketing writers can oversee this for you. Great!