Dental Websites designed to perform as good as they look
As a dentist, you will know that a patient’s teeth need to not only look good but work correctly as well. Dental websites are the same; they need to look appealing, but they also need to deliver the results that help your business to grow and be successful. Getting your website right from the start will ensure that you grow and scale efficiently without any downtime and revenue loss because of it. There’s a lot that goes into a website apart from how great it looks. Each component has a specific function and design must progress from your shallow page to your deep page in a logical sequence. A sitemap allows a search engine, like google, to crawl through the various pages and rank your website so that searchers can find it. The content that you use including, text, images, videos and files that are downloadable all need to be carefully choreographed so that the layout is efficient and effective.
Masters of dentist specific content
Dental Focus Marketing has had over two decades association with the dental industry having been born from a need to grow our own dental practice. The experience of that exercise has given us a unique insight and provided us with the expertise to help fellow dentists with their practices. Our team has created thousands of successful dental websites and taken them to page one on Google where they are at their most effective. Creating content that works takes time and our dedicated team have produced thousands of pages of rich, relevant content over the past twenty years. The content and the design are interwoven and while the design creates the appeal, the content provides answers and information to the searcher. Things which someone unfamiliar with website design may consider insignificant, for example fonts, colours or where the navigation bar is placed are extremely important. Keeping content up to date and relevant is also vital in a fast moving and developing industry and world.
Interaction requires functionality
Dental websites need to allow patients and prospective patients to interact and this requires features such as buttons, boxes and embedding. This will allow for navigation between pages, uploading of a video or input of their information. A chat function has become increasingly popular and adds to the personal interaction of your website. How you want to set the chat up depends on you. You may want to start off with a chat function that connects directly with your reception staff and then as business grows switch to a chatbot.
Feedback an invaluable tool
These days, getting feedback is much quicker and can be an instant form of positive marketing as well as helping you to maintain high standard levels. The power of positive reviews cannot be expressed strongly enough.
The right website for your dental practice
How good your website is will determine how effective it is in helping to grow your business. Your website should be a reflection of who you are and what you deliver. Designed and implemented correctly your website will be massively influential in helping your dental business grow. The experience, skill and knowledge which Dental Focus Marketing brings will guide and direct your business to achieve the results that you desire, in the same way that it has done for all our previous dental clients.