Dental websites: how to get yours at the top of a search engine result/
Have you created dental websites that haven’t been seen by more people than you and your mum? It can be heartbreaking to put so much effort into creating a website only to find that it isn’t being seen by your target audience. You may have paid a web designer to create your website; however, they have launched it and left you to it. The reality is that this simply isn’t good enough. Most people will turn to the internet when they want access to information and services, so dental practices need to make their websites visible. There is arguably little point in having a website that isn’t on the first page of a results search, so this is where search engine optimisation (SEO) is vital. At Dental Focus Marketing, we are a leading provider of SEO services for dental practices and have been recognised with several awards for our compliant and effective approach to SEO. We have helped over 5000 dental practices worldwide and understand the intricacies of creating websites that not only attract potential patients but also rank highly on search engine result pages.
SEO: what you need to know
SEO refers to the process of optimising a website to improve its visibility and ranking on search engine result pages. When a potential patient searches for dental services in their area, search engines like Google use complex algorithms to determine which websites are most relevant and authoritative. By implementing SEO strategies, dental practices can enhance their website’s chances of appearing at the top of these search engine result pages, thereby increasing their online visibility and attracting more potential patients. However, this is time-consuming work, and while it is possible to do it yourself, you probably don’t have the time and knowledge to consistently monitor trends in keywords, for example, and constantly create high-quality content for your website with backlinks from other sources.
This is where we can help. Dental Focus Marketing specialises in leveraging the power of SEO to create dental websites that stand out from the competition. With a wealth of experience spanning over 20 years, we understand the unique needs and requirements of dental practices. Our experience with dental websites and SEO means that we can create websites that not only showcase the services and expertise of dental clinics but also incorporate key SEO elements that enhance online visibility.
What does a website need to have?
When designing a website, we ensure that it is user-friendly and intuitive, providing visitors with a seamless browsing experience. A well-designed website not only captivates potential patients but also encourages them to convert into actual patients. The landing page is extremely important as users may leave after seconds if they aren’t captivated by what they see. By incorporating persuasive call-to-action buttons, informative content, and easy-to-navigate menus, Dental Focus Marketing ensures that visitors are compelled to take the next step and schedule an appointment. We can ensure there are high-quality multimedia to engage visitors by creating videos, blog articles and information about your treatments, staff and dental practice.
Beyond the website
Moreover, Dental Focus Marketing‘s SEO strategies go beyond the surface-level design of a website. We employ various techniques to optimise the website’s performance and improve its chances of ranking higher in search engine results. This includes optimising website content with relevant keywords, improving website speed and loading times, enhancing mobile responsiveness, and building authoritative backlinks. We consistently track the trends of keywords, for example, and update content as required to match what patients are looking for in connection with your business to ensure that you appear as high as possible on the search engine results page and that your business is seen by many.
Free discovery call
If you’re looking to improve your dental practice’s online visibility and attract more patients, Dental Focus Marketing can help. With our extensive experience, you can really benefit from our free discovery call. During this call, we will assess your current marketing strategy and identify your specific needs and assess your practice’s current visibility. By identifying areas for improvement, we will tailor an SEO campaign that aligns with your goals and drives tangible results so that you can realise how your business can grow with our help.
Disclaimer
All treatments carry risks. Individual consultation is required with one of our practitioners to ensure that the treatment is right for you.