Don’t let your dental marketing get lost in the wilderness??
Keeping your existing patients informed or attracting new patients; either way, communication is the key medium. Marketing has been around for centuries, according to historians. The concept is simple: attract people to your services through a system of messaging. The internet added its own spin on how to deliver your message, the basic concept remains the same, how you deliver it has a whole lot of new and extra ways. At Dental Focus Marketing, we focus on dental marketing because this is our area of expertise. We understand the industry because of our long association with dentistry. We don’t apply the shotgun method; our approach is targeted and then specifically targeted. For two decades we have been helping fellow dentists to design, create and implement a dental marketing plan that will maintain and grow their practices. Our marketing includes content that has been honed over the past twenty years to reach its desired audience.
Bespoke website
We will design a specific dental marketing plan in line with your goals and ambitions. Our team will incorporate all the marketing tools specific to your requirements. Reaching your target audience requires a thorough understanding of your practice and your vision. Our dental experience helps us to combine that knowledge together with our marketing expertise in the industry. Dentistry is not a static industry and regular content updates and changes are necessary. Our team of creative content creators constantly produce new content because we are aware that your marketing needs to remain fresh and current. If you want to add a service or promote a special offer, we can get that out into the marketplace for you rapidly.
Let us guide you
Digital marketing brings with it a whole new language. Terms such as push marketing, pull marketing, customer acquisition, search engine optimisation, or customer lifetime value are just a miniscule number of terms used in twenty-first century marketing. As a dentist you are regularly having to stay up to date with developments in your own industry, let alone trying to handle your own marketing. Our expert team will relieve you of the pressure by explaining the process and handling all your marketing for you. Knowing how to lay out a website is one thing but understanding how to lay it out to reach your specific target audience is what makes our service so special. We have created thousands of websites and moved them to the number one page which is where it needs to be to produce the best results. The right keywords within your content so that you achieve the best SEO’s is also only part of the process. Search engines need to be able to easily navigate around your website if they are going to be able to rank your site. Patients searching for your services are quickly put off if your site is unattractive or does not provide the information they were looking for.
A reflection of you and your practice
Your marketing needs to reflect you, who you are, and how you can deliver what the searcher is looking for. They need to be convinced; so, marketing today is far more interactive and personal than in the past. Social media is no longer a plaything for students; virtually everybody uses it at some time or another. It’s a quick way to communicate with your patients and get your message across.
Your own marketing team
A call to us will give you access to a world of marketing for your practice that will help you to achieve your ambitions. Our talented team will demonstrate what we can do for you and how you can benefit from our dentistry specific knowledge and experience.