Effective dental marketing with a good website and Google SEO
Dental marketing is a powerful tool that is necessary to help promote the success of your dental practice by finding new patients, treating more teeth and creating happier and more beautiful smiles. Here at Dental Focus Marketing, we are a specialised digital dental marketing team that helps create bespoke dental websites and put together fantastic marketing campaigns for dental practices. We have been using our knowledge and expertise for the last two decades and, within that time, we have helped create over 1000 dental websites to boost the business of practices here in Australia and the UK. We can help you bring in more patients too; so, speak to our friendly team today to find out more.
A modern and bespoke dental website
Digital dental marketing requires a modern and bespoke dental website that addresses all aspects of your dental practice so that, once a potential patient comes across it, then there is no need for them to find out what your competitors may be offering. We will make sure that your website is educational and informative but also visually stimulating and attractive to hold the attention of the reader.
Research has shown that, when a visitor lands on a homepage, they decide, within the first 5 seconds, whether they want to explore the website further or look elsewhere. We will put together an excellent homepage for your practice and include your brand name, the profile of your practice and your unique selling points so that the reader can immediately recognise what makes you different from your competitors.
Once they are interested, they will click on your website to find out more. There, they will be able to see what treatments and procedures you offer as well as important information with regards to the people on your team and the dental practice itself. All this can help to encourage potential patients to consider booking an appointment and visiting you in person.
The importance of dental SEO
Once we have established a good dental website for you, we will need to make sure that your website can be found by potential patients who search for dental terms such as ‘dentist near me’ or ‘braces’. To do this, we will work to build up good dental search engine optimisation (dental SEO) for your website. Good SEO means that, when a potential patient types in their dental requirements or problems into Google, whilst in your geographical vicinity, Google can recognise that you are the right place for the answers that they are looking for. So, because of this, Google will put your website at the top of the search results list.
Without good SEO, your website may as well be non-existent since it would be incredibly difficult to get noticed in today’s competitive online world. There are many other strategies that are necessary to help Google determine that your dental website is the most relevant to what potential patients are looking for; so, speak to us at Dental Focus Marketing today and find out more.