Encouraging patients to contact your practice using dental marketing
Everyone knows that it is important to visit the dentist on a regular basis, but most people avoid making an appointment until it becomes an emergency. Good dental marketing is important to encourage patients to visit the dentist regularly and prevent more complicated dental issues in the future. By making sure you have a strong dental marketing campaign in place you can encourage better dental health and boost the success of your dental practice at the same time, by encouraging patients to address their dental issues with you. Speak to us at Dental Focus Marketing. We are a specialist digital dental marketing team and we will help you put together an educational and efficient dental marketing campaign which will benefit the public and also benefit your dental practice.
Local awareness
We have a range of successful marketing techniques which make it easier for you to attract potential patients, especially those within your geographical vicinity. For this we will create local awareness designed to help you reach your local audience. By creating a Google My Business profile your dental practice will be on the map for dental practices in your area. We will be able to exhibit all the relevant details with regard to your practice, including your address, opening hours, and areas of speciality where applicable. Local relevant information such as the distance you are from the prospective patient and a directions link to help patients locate you quickly and easily will also be available. Google My Business also includes a call button encouraging patients to speak to you in person or make an appointment.
Click-to-call
Click-to-call advertisements are another useful technique which can be helpful to incorporate into your dental marketing campaign. These encourage patients to call you directly, rather than visit your website, with an easy single click on their mobile phone. Patients are directed to find out more information by speaking to a member of your team which gives you a chance to ease their nerves. It will convince them of the excellent customer service that they can receive at your dental practice and thereby persuade them to schedule an appointment to visit you in person. Click-to-call ads can be used on a mobile phone, desktop and tablet.
More than half of healthcare related searches, including searches for dental practices, are carried out on mobile phones, so we can also create advertisements exclusively for mobiles which are mobile call only advertisements. These are convenient for you and your patients. Patients who call you directly are quality patients who are serious about addressing their dental needs, as opposed to those who are simply browsing the web to learn more about what is available at the dental practice. Speak to us at Dental Focus Marketing today and let us help you maximise the potential of your marketing campaign, by focusing on patients who want to book an appointment and visit your practice, to boost the success of your business. You can visit our website or give us a call and take us up on a complimentary consultation to find out how we can help you.