FAQs about dental SEO in 2023 answered by Dental Focus
Online marketing and search engine optimisation are the tools of the trade when it comes to helping your dental surgery to grow and expand in the way that you want.
As 2023 has arrived, many people who are looking to alter their marketing plan for their dental surgery or are looking to engage in such practices for the first time want more information about what is involved, or how the trends are predicted to change and what that means for their surgery.
When you come to Dental Focus, we will always be happy to look over your existing dental SEO or marketing plan and devise a new one based on the current trends, as well as what you are looking for from your marketing plan. If you need to have your marketing aimed at attracting people who are looking to have dental implants, for example, we can ensure that that happens for you.
So, with that in mind, in this article our team has answered common questions that we have received from our clients relating to dental SEO in 2023. So, read on to learn a bit more about the coming year in marketing.
What are the predicted trends for SEO?
The predicted trends for dental SEO in 2023 revolve quite heavily around artificial intelligence and voice searches. Voice searches are simply when somebody asks an artificial intelligence machine, such as Siri or Google Home, about a service near them. As you can imagine, if somebody has a toothache at 2:00 AM, they are probably going to ask their AI assistant about finding a dental surgery near them! In order to get this proportion of online searches to your website, the page itself will need to be adapted for voice searches.
Will my website need modifying?
Potentially, our team at Dental Focus will make sure that we thoroughly assess your website to see where improvements can be made. There may need to be a complete overhaul of the design and the SEO plan, whereas others may only need tweaking. But we generally advise a brief check of a dental surgery page every few months anyway to ensure that it is attracting the Google bots and complying with the Google algorithm.
What is going on with voices searches?
Voice searches are becoming more common, and therefore, your dental surgery website will need to be adapted to accommodate this change. It may seem odd to consider that somebody may be searching for a dental surgery near them in order to get emergency treatment, but this is a trend that is being seen, and we can ensure that your surgery is set up to receive these searches.
Why should I employ Dental Focus?
You should employ our team at Dental Focus for your marketing because we have nearly 20 years of experience in this area. We are well versed in all things relating to marketing and SEO. We have overseen thousands of dental surgery websites and have kept them consistently on the front page of Google search engine lists. So, in short, we get results and you can trust us with your marketing and SEO plan from the ground up.
Will you continue to update the website?
Absolutely! As mentioned earlier, the Google algorithm is regularly changing, as is the Facebook algorithm. In order to stay at the top of the game, your website and your social media page will need to be adapted regularly, which is part of what we do.