FAQs about dental websites and marketing success answered
You would want your dental marketing strategy to be successful, especially in 2023.
And, if you run a dental clinic that is looking to expand its patient lists quickly, you will need to turn your attention to the best ways to attract patients to your website and then to your clinic. How do you do this? By having an attractive and effective dental surgery website.
Our team at Dental Focus Marketing has created many dental websites over the years, and we are familiar with the current trends and aspects of website design that make them more successful. So, if you feel that your website isn’t attracting the numbers you want, call our team today!
With this in mind, you may have some questions about how we make over dental websites to convert visitors to patients, and here, our team answers that question and many more.
How can I improve the SEO of my dental surgery website?
You need to make sure your website is easy to navigate and has a clear hierarchy; this will help search engine bots, like Google bots, understand the structure of your website and index it more efficiently.
Dental websites also need to have high-quality, relevant content; make sure your website provides valuable information to potential patients, such as details about your services, team and location. This will help establish your website as a trustworthy source of information, and search engines will be more likely to rank it higher; if you need help with this, our marketing writers at Dental Focus Marketing will be happy to help!
What are the best dental surgery website designs?
A professional and visually appealing design can build trust with potential patients, and a well-structured website with clear and logical navigation makes it easy for users to find the information they’re looking for. Your website will need to be optimised for both desktop and mobile devices to ensure that users have a positive experience regardless of how they access your website.
Why does my dental surgery page need to be mobile-accessible?
Your dental surgery page needs to be mobile-accessible to ensure that those accessing it via mobile devices can see the page, making them more likely to book an appointment. A website that is not mobile-accessible may lose up to 80% of website visitors; therefore, your website should load quickly on any device.
Do I need to have a before-and-after section on my dental surgery page?
Having a before-and-after section on your dental surgery website can be an effective way of showcasing the results of your services and building trust with potential patients. You can demonstrate the skills and abilities of your team and the effectiveness of the treatments you offer. It’s important to note that the images and case studies should be of high quality and comply with the patient’s consent and any regulations.
Will my website need regular updating?
Yes, and it is part of the service that we offer at Dental Focus Marketing. To stay up to date with the latest changes to Google’s algorithm, your website may need to be tweaked every few weeks by our team. But, in general, we will be adding to the site almost daily to keep blog posts relevant and current, update the format and layout, and provide information about seasonal dental offers.