Finding new patients with dental SEO
Dental SEO is essential for the success of dental practices. Whether you are new or established, large or small, you need a dental marketing campaign with dental SEO in place for you. Dental SEO helps make patients aware of who you are, the treatments and procedures that you have to offer and why they should address their dental needs with you rather than the other practices in your area. There are different types of dental SEO, but one of the more important ones for the success of your dental practice is local SEO. This means focusing on marketing your dental practice to the people in your geographical community rather than on a national level or international level. You want to find out what the people in your area are looking for from the dentist, learn about the issues that are most prevalent within your community and what types of dental treatments are sought after most commonly, so that you can meet their requirements and encourage patients to visit you in person and address their dental needs.
Making sure that you have good SEO in place helps you achieve a strong online presence. There are many different techniques and strategies which are involved in implementing SEO and you need to speak to our digital dental marketing team to find out more. Here at Dental Focus Marketing we can take care of your dental marketing campaign for you and we can make sure that your website and any other digital content is optimised for Google so that it can rank highly on search engine results pages, making it easy to find and more trustworthy, to help increase website traffic.
Google advertisements
Paid advertising campaigns such as Google advertisements will help you rank at the top of the results page. This is highly effective for creating brand awareness and introducing people to your dental practice, however, over time this can become expensive to maintain. With SEO techniques in place your website will rank highly on the organic section of the search results list with no cost to yourself and will work for you for many years to come.
Google my business
To begin with you will need to create a Google ‘my business’ page for your dental practice. This is essential for all businesses in this era of digital technology and it is one of the main factors for good SEO. We can help you create an account with up-to-date information on your business name, address, telephone number, website, email address and any other content which Google may ask of you. This needs to be checked on a regular basis to make sure all information remains current. To help optimise your Google my business listing there are many other things which you can do. This includes adding a logo, photographs of the dental practice and other important images. You may wish to include a quick summary of what makes your dental practice special. You could include your USPs and a concise list of what you have to offer. Speak to us at Dental Focus Marketing today to find out about local SEO, Google my business and how they can dramatically influence the success of your dental practice and find new patients for you.