Finding new patients with social media for dentists
Social media for dentists is very useful for instantly sharing messages, pictures or videos of your dental practice to an unlimited number of people at the same time. It is great for widening and contacting your target audience regularly to help nurture a good relationship with them so that they are encouraged to take up your services and address their dental needs with you.
Social media for dentists is a very powerful tool for successful dental marketing in this era of digital technology. The majority of adults in Australia are active on at least one social media platform. By making sure that you have exciting and engaging social media pages for your dental practice, you will be able to build brand awareness and attract new patients, encouraging them to consider addressing their dental needs and visiting you in person to do so.
Different social media platforms attract different demographics of the population. Facebook remains one of the most popular social media platforms and attracts people of all walks of life, making it a great place to start. You can share pictures, short videos and written posts with your existing patients who can then like and share your posts with their friends and family, helping to widen your audience further. It also gives prospective patients the opportunity to find out about your dental practice in more detail and keep updated on what is going on at the practice. This could include daily treatments and procedures that are being successfully carried out by the dentists in your team.
You could include short video messages from different members of your team on different days, talking about the importance of good oral hygiene or regular dental appointments. You can keep your audience posted every time you reach a milestone; for example, you could reveal the number of smile makeovers you have created or the number of dental implantation procedures that have been carried out at your practice. Each day, you can add a small post on one of the treatments that you offer at your dental practice, and by doing so, you can keep in touch with your audience frequently. This can help create a bond and sense of familiarity between the patient and your dental practice so that they will be encouraged to think about looking after their oral health and addressing their dental issues with you.
Instagram is another highly popular social media platform, which attracts young adults and millennials and is different to Facebook. Instagram allows you to create different types of posts to share with your audience; pictures and short videos are the keys to success on Instagram. By sharing your smile galleries, before-and-after pictures and videos of happy patients at your practice, you can show your audience that they will receive excellent dental care and fantastic customer service if they address their dental needs at your dental practice. Speak to us at Dental Focus Marketing today and find out more about social media for dentists and how it can help in the success of your dental practice.