Finding quality leads with dental SEO
Search engine optimisation or SEO is essential for all marketing strategies, including dental marketing strategies. Without dental SEO it is difficult to maintain a successful dental practice in this era of digital technology. You need to speak to us at Dental Focus Marketing and find out about dental SEO strategies that will help you increase your online visibility and attract a significantly greater number of patients to your dental practice. Here at Dental Focus Marketing we specialise in helping dentists attract more patients to their practice, to help them grow and expand their business, and flourish amongst the growing competition.
Google search results lists
There are many basic techniques and strategies which you need to implement for dental SEO. First you need a complete and up-to-date Google My Business profile to make sure you have an online presence, so that your dental practice is listed on the local search results. When a prospective patient types a dental search term into the search bar they are presented with a list of search results. This begins with a series of paid advertisements, next they are presented with the local search results also known as the local map pack and then there is the organic search results list. If you are a new dental practice or your business really needs a boost, then you will benefit from being present on all three sections of the search results list. This includes paid advertisements which are the most potent way of attracting attention, it includes your updated and optimised Google My Business profile and finally it includes implementing dental SEO to achieve a good ranking in the organic search results list.
Keyword research
Here at Dental Focus Marketing we will help you with keyword research, as this is one of the most important factors in good dental SEO. There are certain keywords which you need to utilise to their maximum potential. The role of SEO is convincing Google that your website has the answers that the searcher is looking for. With keywords such as ‘dentist near me’, it can be difficult to achieve a top ranking position as it is a very broad term, therefore it is better to focus on individual treatments and procedures linked to your area. We will help you find out which treatments and procedures the patients in your area are most interested in. You can use these keywords and create landing pages that will help convince Google that your pages will benefit your patients more than those your competitors are offering. Patients who are searching for specific treatments and procedures are more likely to be a quality lead than those who are searching for more generic terms like ‘dentist near me’. The more quality website traffic that you can attract, the more chances there are of converting this traffic into loyal patients at your dental practice. Speak to us at Dental Focus Marketing today and learn more about the advanced techniques and strategies which are involved in dental SEO. Let us help you put together a dental marketing campaign which will make you stand out amongst the other dental practices nearby.