How does dental SEO impress Google and attract patients?
Dental search engine optimisation or dental SEO is an essential component of an effective digital marketing strategy in this era of digital technology. Without it your dental practice will get lost in the crowd and it will be very difficult to attract new patients when everyone is searching for their needs online. You may have a modern website for your dental practice, but unless it has been designed with good dental SEO in mind then your website may as well be non-existent, as potential patients will be unable to find you in the endless list of dental websites in the area.
Why do you need dental SEO?
With good dental SEO you will be able to make sure that when a potential patient is searching for a ‘dentist near me’ or using similar dental search terms, your website is one of the first links to be presented to them on the search engine results page or SERPs. Google is the world’s most popular search engine, so it is important that you put together a dental SEO strategy with Google in mind. You will have to find out about the techniques and strategies that Google uses to create its search results lists and tailor your website, to not only impress potential patients, but to also impress Google so that it continues to show off your website at the top of its lists.
Being top of the list
Research has shown that over 90% of Google users only take into consideration the first search results page and more than 50% will only acknowledge the first five websites on the list. Further research has shown that potential patients are under the impression that the top five websites suggested by Google should be the top five dental practices in the area. In other words the higher up the list your website can be found, the better impression you will be able to make on your patients. In this way, potential patients are encouraged to trust you and click on your website. With increased website traffic your reputation with Google becomes stronger and Google begins to see you as a trustworthy and credible website which will boost your position in the search results list even further.
Google advertisements are always listed at the top of the search results page. This is obviously the most effective way of grabbing the attention of potential patients, however it is a short term solution and over time can become expensive, especially for smaller dental practices. SEO is significantly more cost-effective and it is a long-term marketing technique which will work for you 24 hours a day, 7 days a week.
To make sure that you are ahead of your competitors and that you have an excellent SEO strategy in place for your dental practice you need to speak to us at Dental Focus Marketing. We are a well-known, digital dental marketing team. With over two decades of experience in creating excellent marketing strategies with SEO, we have achieved many awards for the work we have done with the dental practices across the country and in the UK. Now we are here to help you stand out from amongst the crowd.