How does Google work, and what is dental SEO?
There are many different techniques and strategies that you need to implement to help make sure that your website is optimised and that you achieve a strong position in the search engine results pages or SERPs. Some of these techniques are technical issues, some have to do with the content of the website itself and others involve creating relations and engaging with others outside of your website. These are known as technical SEO, on-page SEO and off-page SEO, respectively.
There are over 200 algorithms that Google uses to assess the dental SEO of your website; however, do not let this worry you. Speak to us at Dental Focus Marketing today. We are a multi-award-winning dental marketing team, and we are here to help dental practices create strong dental marketing campaigns to boost the success of their business. We have a portfolio of over 1000 dental practices for whom we have created beautiful websites and marketing campaigns with excellent dental SEO to help them become one of the most successful practices in the area.
We specialise in dental SEO, and we can find out which techniques and strategies need to be implemented on your website for the success of your dental practice. It is not possible to address all of Google’s algorithms. But we can make sure that the most important factors have been addressed and that techniques are in place to ensure Google recognises you as a worthy contender for its SERPs. In this way, we can help boost the success of your dental practice very soon.
There are two main ways in which Google works, and the first is by crawling and indexation; these can help Google find out what your website has to offer and store this information. So, when a potential patient searches for their dental needs, Google is able to recognise that you have the answers that your patient is looking for and direct that patient to you. Google spiders crawl the pages of the web and take the information back to Google’s servers, which store the information. The algorithms help Google decide on which website can answer the patient’s query well. The hundreds of different algorithms used to do this are changing on a continuous basis. Here at Dental Focus Marketing, we can help address the most important algorithms, which are easy to implement and maintain so that you are able to rank highly on the SERPs.
Other than the fees that you pay your digital dental marketing team, successful dental SEO can enable you to achieve free and influential dental marketing, attracting a wide audience of quality patients who are already interested in the treatments and procedures that you have to offer. Other forms of marketing such as Google Ads and pay-per-click are highly efficient and will gain you a top position on the SERP; however, they are expensive to maintain, especially for smaller dental practices. SEO and a good position on the organic listings help you attract patients for many years to come.