How to attract new patients to your dental practice using the internet
It is important to have a modern and beautiful premises for your dental practice, with state-of-the-art technology and equipment, welcoming staff, as well as experienced, professional dentists with wonderful white smiles ready to treat your patients. But where do you find new patients and how can you attract them to your dental practice? Our specialist team at Dental Focus Marketing is here to help you answer that question. We are a multi-award-winning dental marketing team who can help boost the success of your practice by creating a fantastic patient attraction system for you, putting you on the digital map, creating a strong online presence and helping you welcome more patients through your door.
The importance of search engine optimisation
When people search for their queries on Google they do not want to spend time sifting through the results to find the answer they are looking for. Everyone wants the answers to their queries to be fast and accessible, so if your website isn’t ranking highly then it will remain unseen. To prevent this we carry out search engine optimisation as part of your patient attraction system. This means that when someone is searching for their dental needs in your local area then your website will be at the top of the search results page. There are many different methods involved in maintaining SEO and having a good patient attraction system. This includes creating and distributing valuable, relevant and consistent content through onsite articles and blogs which are being written continuously by our specialist writing team. These target your patients and show off your expertise and your knowledge at the same time, to help you stand out from the crowd. This will include articles about dental products and treatments, past patients and success stories, your dental practice and your story and even your philosophy as a dentist. Articles will help educate your patients about general oral health and also about your practice itself. This helps instil further confidence in your patients with regard to your dental practice and your team, and gives your practice credibility and trust, helping to turn prospective patients into long-term patients.
The role of social media in a patient attraction system
Another tool which we will use as part of your patient attraction system is the development of social media marketing. Social media marketing is very lucrative and with 3.5 billion active users around the world on social media, the potential is huge. You have to use social media in the way it was intended to be used and that is to establish relationships with potential patients. Whether these are relationships with existing patients or potential patients, social media is a great way of building relationships and trust and forming an online community. This helps form tighter bonds with your patients and helps them to trust your practice, making them feel more comfortable and initiating more frequent visits. We use both Facebook and Instagram to help widen your audience. Social media platforms can help establish a good online presence for your dental practice and hopefully we can help you receive calls from potential patients very soon.