How to create a dental marketing strategy with the 7Ps of marketing
There are multiple dental practices in each town and city therefore despite everyone being aware of the importance of dental services it is important that you have a strong marketing campaign that helps you stand out from the other dental practices in your area and attracts new patients to visit you. Here at dental focus marketing, we have helped over 1000 Dental practices create highly bespoke and modern dental websites and put together strong dental marketing tactics and techniques to help expand and grow their business by finding quality new patients and encouraging them to address their dental needs and join the dental practice.
Profile, people & premises
There are 7Ps of dental marketing which is a tried and tested method that helps attract new patients and encourage them to visit you in person for their dental issues. Firstly we will focus on either creating or updating a strong profile for your dental practice which attracts the attention of visitors to your website and people who walk past your dental practice in person. Your profile consists of the name and image of your dental practice, which makes up the branding of your business. This needs to be attractive and memorable so that it stands out from that of your competitors.
The next of the Ps is the people on your team and the premises of the dental practice itself. We will include photos and videos of you and your team, introducing themselves and talking about the treatments, procedures, and dentistry in general to help nurture potential patients. Show them that you are friendly and approachable, but professional and experienced at the same time, encouraging them to visit you in person soon. This is especially important for nervous patients.
Dental anxiety and dental phobia are very common amongst the adult population and by encouraging patients through your words online you will be able to help ease their nerves which were not possible in the past. By creating a website that is interactive your patients will familiarise themselves with you and feel less apprehensive about meeting you in person.
This is a significant advantage of digital marketing and it is important that you make the most of it and as a digital marketing team, we will help you through this. We will also include plenty of photographs of the premises itself and show off your dental practice at its best, displaying your technology and the different areas of the dental practice to help patients get a feel for the place to again help settle their nerves and encourage them to visit you in person.
Both the people on your team and the premises of your dental practice will show patients that you are able to provide excellent customer service as well as quality dental care here at your dental practice and hopefully they will book an appointment to visit you in person very soon.
Speak to us at dental focus marketing today to find out about the other Ps of dental marketing and how we use this to help target and attract new patients for your dental practice and best for the success of your business.