How to use keywords for dental SEO
Do you want to be the best dental practice in your area? Do you want to be the top dental practice in your area? Both sentences sound very similar, but by using the correct words on your website you can help attract more patients to your dental practice and, over time, become the best and top dental practice in your area. If a potential patient searches ‘best dental practice near me’ on Google, unless it says somewhere on your website that you are one of the best dentists or dental practices in your area, then Google will not list you in the results page for that search. In this way, you may lose many patients to your competitors.
By repetitively and strategically mentioning that you are the best dental practice in your area, you can convince Google’s algorithm that you are. Eventually, you will be put at the top of the search results list and this will help boost the number of patients coming to your practice until you eventually do become one of the top dental practices in your area. This is how search engine optimisation (dental SEO) works.
Creating new content for your patients
By finding out which dental terms are popularly searched for in your area, you can tailor your website, blogs and advertisements to be based around these terms, allowing you to attract the attention of patients who are already looking for such treatments. This is an important part of dental SEO as Google will recognise that you have the answers to potential patients’ queries.
By providing good quality, educational information with regards to dental issues that patients already want to find out about, you can grab and retain the attention of the reader. This will encourage them to either contact you to find out more or book an appointment to visit you in person.
Here at Dental Focus Marketing, we are a digital dental marketing team and SEO is one of our specialities. So, by delegating the marketing of your dental practice to us, you can rest assured that all these strategies will be completely taken care of.
We will use our specialised software to research which keywords are most popular in your vicinity, and our writers will create tailored on-site and off-site articles for your dental practice with these keywords in mind. This will help boost dental SEO and keep your website high up on the search results list. These articles will be written for you every month and we will vary the keywords according to the public interest. We will write educational articles on the importance of looking after oral health and how regular visits to the dentist can help this. Some of the articles will be written about the different fields of dentistry that you cater to whilst others will be with regards to the specific dental treatments that you offer.
Speak to us at Dental Focus Marketing today and find out more about how we can help boost the success of your dental practice.