How to use reviews in your dental marketing campaign
It is something that the majority of businesses want from their customers or their patients – a good review.
And when you work in the field of dental care, the last thing you will want is a bad review on your website or on the Google reviews page. Not only can this turn people off of the idea of becoming a patient at your dental surgery, but it can also cause issues with your marketing campaign.
Luckily, if you do have a few bad reviews concerning your dental surgery, there are ways you can turn this around and use it to your advantage, especially when it comes to SEO and marketing.
When you come to Dental Focus Marketing to have us oversee your dental marketing campaign, we will advise you on the importance of having good reviews from your dental patients. If you have had a bad review or two, we will know exactly what to do to turn it into a good thing for your marketing campaign and for building an online image for your dental surgery.
So, with that in mind, how can we use reviews of your dental surgery in your dental marketing campaign? Read on to find out.
Quick response
When it comes to receiving reviews, you will need to have a system that allows you to deal with the negative ones. It is estimated that approximately 50% of people are likely to attend a dental surgery or other business if they respond online to any negative reviews they have. Our dental marketing campaign for your surgery will aim to answer any review promptly and will send a clear message to the person who wrote it, allowing them to contact the appropriate department at your dental surgery to discuss the issue further.
Report when necessary
It’s worth noting that not all reports or bad reviews are constructive, and, in some instances, they may just be a person ranting and using profanities. While it can be easy to let this upset you, our team at Dental Focus will always aim to report these reviews to Google when necessary, as we are aware of how, if left unchecked, they can ruin the reputation of your surgery.
Learn and adapt
Reviews also play interesting parts in your learning and adapting as a surgery. If, for example, you have a dental patient attend your surgery who is nervous and they then report that they did not feel comfortable, your team can learn and adapt to better accommodate those who are nervous. If you respond in such a way to a review online, this will allow other dental patients to see that you take this area seriously, and they are more likely to engage with you.
Display
It is also worth noting the importance of reviews on your dental surgery page. You should aim to promote the best ones, and it can even be worth having our team at Dental Focus set up a subsection of your website to display the reviews prominently. We will also aim to put the reviews, or a handful of them, on the home page to showcase the pride that you and your team take in your work.