How we create a dental marketing plan that works
Marketing is the process of creating and delivering messages that promote services and goods. It includes advertising, public relations, and online marketing efforts. Dental-based marketing can be used to increase brand awareness, attract new patients, and generate leads, while also looking to grow your surgery and of course, help your team reach their potential relating to cosmetic and restorative dental procedures.
If you feel that this isn’t happening, look no further!
At Dental Focus, our focus is on dental surgeries (as our name suggests) and we have been working in the area of dental marketing for over 20 years. If you need help devising a plan to build your surgery via marketing, then call our team today!
So, how can we help to create a dental marketing plan that works for your surgery? Read on to find out.
Know your target audience
It’s important to know who you’re targeting with your marketing efforts, and we will tailor your messaging accordingly. If you don’t know who your ideal patient is, our dental marketing team will do some research and figure it out. Knowing this information will help us focus our efforts and produce better results.
Choose the right channels
Not all dental based marketing channels are created equal – some will work better for you than others. We will figure out which channels your target audience is using and focus your surgery efforts there. Some popular channels include social media, online directories, and search engine optimisation (SEO). On our side, we have found that SEO is the best option and is the most affordable for most dental surgeries. And, even better, we have a dedicated and trained marketing team who can oversee this entire process for you.
Produce high-quality content
Quality content is key when it comes to dental based marketing. This content should be helpful and informative for your target audience, and it should also be visually appealing. If possible, include images or videos to help engage readers.
Also, we can offer this to you too. We have a team of dedicated marketing writers who can provide original content for your website every week if you wish, which will help place you onto the top page of Google search results, thus getting you more patients.
Make it easy to share
We make sure your content is easy to share on social media and other channels. Include social media icons and buttons on your website and blog posts, and make sure the content is formatted properly for sharing on Twitter, Facebook, LinkedIn, and other platforms. We can even design your social media platform if you want and will make sure it is updated regularly, to keep site visitors interested.
Use a call to action
A strong call to action can encourage readers to take action – whether that’s scheduling a consultation or downloading a whitepaper or e-book. We make sure your call to action is clear and easy to follow, and consider using buttons or hyperlinks to make it even easier for readers to take action.