How we use bots and AI to improve your dental marketing strategy
Google bots are becoming an increasingly important part of online marketing. By using bots to crawl the web and index pages, businesses can improve their search engine rankings and visibility. However, there are many ways to use bots incorrectly, which can hurt a business’s online presence. To make the most of Google bots for marketing purposes, it is important to understand how they work and how marketing teams use them correctly.
Intimidated? Don’t be!
At Dental Focus, we can help you make sense of marketing, Google bots and all the other things needed to make your dental marketing campaign a success. We have been working with dental surgery websites for over 20 years and we know all there is to know about how to get your dental surgery page onto the first page of search results, thus attracting more customers.
So, what are Google bots, and why are they important to a dental marketing strategy?
What are Google bots?
Google bots are computer programs that crawl the internet to index websites. They collect information about websites and their contents, which is then used to create search results.
For example, there is a Googlebot that crawls the web looking for new websites, and one that indexes videos on YouTube.
Google bots play an important role in online marketing. By optimising your website for Google bots, you can ensure that it is included in search engine results pages (SERPs). This can lead to more traffic and increased sales or conversions and is therefore a key part of dental marketing strategies that are successful long term.
How we optimise your site for Google bots
There are several things that our team at Dental Focus do to optimise your website for Google bots.
- We make sure your website is accessible to crawlers. This means using standard HTML coding, avoiding Flash or Java applets, and using text rather than images for navigation menus.
- We ensure your website is fast loading. Crawlers will stop indexing a website if it takes too long to load. And site visitors will be more likely to click off the page.
- We use keyword-rich titles and descriptions on your pages. This will help Google determine the relevance of your website to certain searches.
- Enable sitemaps on your website. A sitemap is a file that contains a list of all the URLs on your site. Sitemaps help crawlers find and index all of your pages quickly and easily.
- We submit your website to Google Webmaster Tools. This will allow you to see how Google views your website and identify any potential problems that need to be fixed.
How long before it works?
When your website is optimised for Google bots to crawl it, you may be curious as to how long it will take before you get onto the first page of Google.
Of course, there are several factors to consider. If your surgery is located in central London, for example, it will likely take a bit longer, as there is more competition, so we would estimate about 6 months. If you are operating a more remote dental surgery, this optimisation will show results quicker.