How your dental SEO approach may be holding your site back
Do you run a dental surgery?
To ensure that people find your surgery through online searches, it is important to optimise your website for search engines. This means including the right keywords and phrases on your website, as well as in your online marketing materials.
If you aren’t doing this, along with some other SEO tips, you may be losing out to your competitors.
At Dental Focus, we can help. Our team knows all the tricks of Google algorithms and our dental SEO techniques are adapted to help every dental surgery we oversee, so when you contact our team, we will be happy to talk you through what we think may be the best option for your website.
So, what are some of the ways that your current dental SEO approach may be holding your dental surgery back? Read on to find out.
Not being mobile optimised
As people become increasingly reliant on their smartphones, it’s more important than ever for businesses to have a mobile-optimised website.
Dental websites are no exception and in fact, they may be even more important to have optimised for mobile devices. A recent study by DENTALPLAN revealed that an overwhelming majority of dental patients (over 90%) use their smartphones to research dental services and pricing before deciding which dentist to visit. So if your website isn’t optimised for mobile devices, you’re likely losing out on potential patients. Our dental SEO techniques will ensure that your website is mobile accessible, to help you attract 90% of dental patients quickly.
Not using keywords
If you don’t identify the keywords that are most relevant to your practice, you could be losing out with patients. Suppose your surgery can offer dental implants; you will want these keywords sprinkled through the website. Typically, you will aim to base a lot of blogs around this treatment.
If you aren’t using the trending keywords for that week in your blog, then you are losing out. Our team at Dental Focus can oversee this process for you, to boost your SEO and ensure more patients see your website.
Not updating the website often enough
Websites that are constantly updating their content and making changes to their layout are more likely to rank high on search engine results pages.
This is because Google and other search engines prefer fresh, new content. So if you want to stay ahead of the competition, you need to be constantly updating your website with new information and features.
We can add new blog posts, update your product pages, and make changes to your navigation bar. We can also redesign your website’s layout every few months for a more modern look.
Not using social media
When it comes to SEO, social media is one of the most important factors. By creating profiles on social media platforms and sharing content with their followers, dentists can reach a larger audience and drive more traffic to their websites.
As you can guess, our team can help in this area too, to ensure that you are pulling in more people to your surgery.
Not making over your website
As mentioned earlier, a website that is made over or edited every few months is going to attract Google bots and rank the page higher. Thus, we will happily makeover your website page, and ensure that it follows a logical pattern, which will help the bots to scan it and rank it.