Important dental SEO tips
Search engine optimisation or dental SEO helps you create a strong online presence. With patients being able to find your website and your dental practice quickly and easily without being distracted by the other dental practices in the area. To make sure that you have a strong online presence you need to begin by creating a Google My Business account for your dental practice. This helps put you on the map of local dental practices in the area. Your Google My Business account will ask for all the contact information with respect to your business. This will include the basics such as your name, address, telephone number, email address, website, opening hours and any other essential information which a patient may need. Google will generate a map of the local area and label your location with your name, so that patients are able to see where you are and find out how to get to you, including how far away you are from them.
Keyword research
Once you have a Google My Business account set up you are able to rank in the local maps. It is free to create a Google My Business account so it is important that you do this immediately and even if you do not have a website yet, patients will be able to find you and your details online. For good dental SEO it is important that you optimise your Google My Business account for local search phrases. This means finding out which dental terms are searched for most frequently in your area and including them on your page, so that quality patients who are already interested in the treatments and procedures that you have to offer, are directed straight to you. This is known as keyword research and helps you find out what the people in your area are interested in regarding their dental needs. This could be specific treatments and procedures, or it could be particular dental issues which are prevalent in the area.
Content marketing
With keyword research you will be able to create interesting and engaging content for your website, which will attract patients who are already looking to address their dental needs or undergo specific dental treatments which are available at your practice. This is known as content marketing. Content marketing is important for dental SEO. Google will recognise that you have the answers to patient queries if your keywords match the dental terms that are being searched for most frequently and this will help boost your ranking on the search results list. Research shows that approximately 90% of searchers only take into consideration the first page of the search results list and approximately 70% of searches only visit the first three websites that are presented to them. By making sure that your website is optimised for Google you can achieve a good ranking. Over time, by maintaining dental SEO, you can continue to boost your position in the search results list until you gain that top spot and become the most popular dental practice in your area. Speak to us at Dental Focus Marketing today. Find out more about SEO and how it can be used to establish and maintain a successful dental practice.