Important factors in dental SEO
It is important that you implement dental search engine optimisation or dental SEO to allow you to attract new patients and grow your dental practice in this era of digital technology. You may have a beautiful dental website and fantastic social media pages, but unless they are optimised for Google with dental SEO techniques, prospective patients or your target audience will be unable to find you. Dental SEO is essential for creating a strong online presence. To find out how you can implement dental SEO into your dental marketing strategy you need to speak to our specialist team here at Dental Focus Marketing. We are a digital dental marketing team and we specialise in creating dental websites and dental marketing strategies with strong SEO.
SEO is a system of techniques and strategies which need to be addressed when creating your website and other digital content for your dental practice. SEO techniques help Google search and crawl your pages, to find out what information you have to offer and index this information so that when prospective patients are looking for answers to their dental queries, Google is able to direct them to you to help them find what they are looking for. Our specialist website design team will make sure that these techniques and strategies are incorporated into your dental website so that it can be searched, crawled and indexed by Google quickly and easily, helping to attract patients from the outset.
Local SEO
Local SEO is key for the success of your dental practice. If your dental practice does not rank in local search results, it is more than likely that you are losing patients to the other dental practices in your area.
We will use local SEO techniques to help find you patients from your geographical vicinity. This is very important for the growth of local businesses, especially dental practices which now find themselves in an overcrowded market. You will need a Google ‘my business’ page which has all your contact information and will help Google place you on the map for dental practices in your local area. Your Google my business page is one of the top factors that Google takes into consideration when ranking dental practices on its search results pages. It is important that you refer back to this page on a regular basis to make sure the details are correct and updated at all times.
Ratings and reviews
Google ratings and reviews are also very important for good SEO. Google will rank you higher in its search results lists if you have better Google ratings.You will need to be able to show a good collection of reviews from your existing patients to prove that you are capable of providing high quality dental care and fantastic customer service. This will help build trust and credibility towards you amongst the community and encourage patients to visit you in person to address their dental needs. You should aim to speak to every patient after their appointment and ask them to leave you a review and this will help and benefit you in the long term. Speak to us at Dental Focus Marketing today to find out more.