Is social media for dentists an effective tool?
We are naturally sociable creatures; the animal kingdom and birds communicate over thousands of kilometres by making a variety of sounds. As technology developed, we have gradually learned how to use digital equipment to communicate more efficiently with each other. In the 90s, a new form of messaging system was created that allowed us to become more connected with our communities. Instant messaging slowly became a way of life and, as capabilities of personal computers, tablets and mobile phones became more powerful, photos and videos were exchanged.The capabilities of these services has evolved over time and they are now an efficient and effective medium for communication and marketing. Dentistry is a very personal industry and community is an important aspect of a successful dental practice. Social media for dentists is an extremely important tool in helping how you communicate with your patients. Information has always been the key to a successful business and the latest methods used to harvest data provides marketers with a plethora of information. As a dental practice you want to be able to identify the best way to reach your market. Analysing the digital rhetoric in the digital environment allows you to develop your marketing strategy more effectively.
How to control this powerful tool
Dental Focus Marketing has been involved in the dental industry for more than twenty years. From our roots as dentists we were able to harness our clinical experience and our marketing acumen to start to share our unique knowledge and experience to help fellow dentists to grow their practices. As dentists you have to follow very specific guidelines of due diligence and just using one of these platforms without understanding how to use them can land you in trouble. Because of our unique experience in the dental profession, we know how to use social media for dentists so that you enjoy the positive results and rewards that the platforms deliver, safely. As a dental professional you have a duty to your patients of confidentiality. Any posts that are made online that a patient or their family can view negatively, could cause you problems. Having an experienced professional who knows and understands your industry will keep you out of harm’s way.
Create a plan
Our team will work with you to understand the goals that you have for your dental practice. Who you identify as your ideal target market, how big you want to grow, how far afield you want to extend your sphere of influence, etc. are all aspects that need to be considered. We will then align your marketing strategy to your goals. We will conduct a market research investigation using analytics and data from numerous sources. This will give our team the necessary information to be able to design a specific marketing strategy for your particular practice. The past two decades have taught us which is the best social media for dentists. Each practice is unique so we will identify which platforms will work best for you.
Complementary guidance
We know and understand the difficulties of getting a practice up and running and growing a dental practice. We offer a complimentary consultation which will give you an opportunity to see how we operate and what we offer. A senior Dental Focus manager will evaluate your current website and share Google analytics with you. We will explain the different packages that we offer and which one would be best suited to your needs. We are here to help your practice to flourish, so why not give us a call.