Key features of a dental SEO plan explained
When it comes to attracting patients to your dental surgery, you need to have a marketing plan, and over the last few years, digital marketing has moved into the digital world and is now related to search engine optimisation (SEO).
If you want to expand your dental surgery’s reach online, contact our team at Dental Focus Marketing for all things related to dental marketing, dental SEO, and just succeeding in the world of online marketing.
So, what are some of the core features of a successful dental SEO plan, according to our team?
Website optimisation
Starting at the top, a key part of your dental SEO plan should involve making sure that your dental website is optimised to attract Google bots. Our team at Dental Focus Marketing will ensure that the website is optimised for search engines like Google by including proper use of keywords, meta descriptions, and title tags. We will also make sure that your website is mobile-optimised, which will also help with attracting Google bots and getting your website ranked.
Local SEO
This is linked to the use of AI assistants, wherein someone is more likely to say something like, ‘Hey, Siri, find an emergency dentist near me.’ We will target local search terms, such as “dental surgery near me,” to increase visibility in local search results. Thus, your surgery will be more visible to people in the local area.
Content creation
You need to regularly publish high-quality, relevant, and keyword-optimised content to attract and retain patients. But this can be long-winded, and our writers at Dental Focus Marketing can oversee this for you. We will usually aim to publish a new article once a week, using relevant keywords, which will help to keep your dental surgery website up to speed with the trending keywords.
On-page optimisation
Our team will aim to optimise individual pages on your website, such as services and treatments, to rank higher in search results; this relates partially to content creation, and we will use certain keywords to rank images on your website.
Backlink building
Your website needs to obtain high-quality backlinks from reputable dental or healthcare websites to boost authority and rankings; this will get your website recognised and an authoritative source of information on dental care.
Social media presence
If you have read our other articles, you knew this was coming! Social media pages play a huge part in any dental surgery SEO. Our team will help you maintain a strong social media presence to increase the visibility of your dental surgery and engagement with potential patients.
Mobile optimisation
Your website also needs to be mobile-optimised to attract more people as well as Google bots to help with ranking. We will ensure that your website is mobile-friendly as more and more searches are performed on mobile devices, which will help you to attract more people and those all-important Google bots.
Analytics tracking
Of course, no SEO plan is going to be successful without tracking the advertisements and efforts to see which ones are working. We will monitor website traffic and rankings to track progress and make data-driven decisions on how best to improve your SEO and marketing plan.