Key features that all successful dental websites have from Dental Focus
As a dental professional or business owner, having a website is essential to promote your services and reach out to potential patients. However, having a website is not enough. To stand out from other dental surgeries and attract more patients, your dental surgery website needs to have certain features that make it user-friendly, informative, and visually appealing.
How do you do this? You call our team at Dental Focus! We have nearly 20 years of designing dental websites to help surgeries thrive and attract patients, so if you want your surgery to grow, call our team!
In this article, our team at Dental Focus will discuss the top 5 features that the most successful dental websites have.
Clear and concise navigation
Navigation is one of the most critical aspects of any website, including dental websites. Your website’s navigation should be clear and concise, making it easy for your surgery page visitors to find the information they need. Ideally, your navigation should be visible at the top of your website, allowing visitors to access it quickly. Your navigation should include essential pages such as About Us, Services, Contact Us, and Blog. Additionally, you can add pages such as FAQs, and a Before and After Gallery to provide visitors with more information about your practice.
Mobile responsiveness
In today’s digital age, people spend more time on their phones than on their computers. Therefore, it’s essential to ensure that your dental surgery website is mobile-responsive. A mobile-responsive website adjusts its layout and content to fit the screen size of the mobile device being used to access it. This ensures that your dental surgery website looks great and functions well, whether it’s viewed on a desktop computer, tablet, or mobile phone. A mobile-responsive website also improves your search engine rankings, as Google favours mobile-friendly websites.
High-quality images and videos
Your dental surgery website should include high-quality images and videos that showcase your practice, services, and team. High-quality visuals make your website more appealing and engaging, providing visitors with a better understanding of your practice. You can include images of your surgery, equipment, and staff to give visitors a feel for what it’s like to visit your practice. Videos can be used to provide more in-depth information about your services and procedures or even to introduce your team.
Patient case studies
Case studies are a powerful way to build trust and credibility with potential patients. By including previous dental patients on your website, you can demonstrate your expertise and the quality of your services. Case studies can be in the form of text, audio, or video and should be displayed prominently on your website. You can also include a separate page or integrate them into your services pages.
Call-to-action buttons
Call-to-action (CTA) buttons are an essential feature of any website. CTAs are buttons or links that encourage visitors to take a specific action, such as scheduling an appointment or requesting more information. Your dental surgery website should include clear and prominent CTAs that guide visitors towards taking action. For example, you can include a ‘Schedule an Appointment’ button on your homepage or ‘Request a Consultation’ button on your services page.
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