Looking to attract nervous patients to your surgery? How our patient attraction system can help
When you are trying to make your dental surgery page stand out online, it can seem overly complicated- surely a nice homepage and stylish font will do the trick? Unfortunately, no.
There are thousands of webpages on the internet showing off dental surgeries and if your surgery is based in a large city like Sydney or Melbourne, the competition can be even tougher, making it harder for smaller dental surgeries to make their mark on Google searches. Yikes!
So, what can you do? There are 3 choices- you can devote all your time to running your surgery page and forfeit your job as a dentist, you can choose a member of staff to run the webpage to
attract more patients or, you can contact our team at Dental Focus.
At Dental Focus, we have helped thousands of dental surgeries grow and develop, thanks in part to our fantastic, dedicated team and our unique patient attraction system, known as the 7 P’s. We know how world-famous search engine Google works, and can help you to get your surgery onto page 1 of each dental search, changing those website clicks into real-life patients. Fantastic!
In this article, we will be looking in a bit more depth at 2 of the 7 P’s that make up our patient attraction system– premises and people.
Nervous patients
Let’s face it, when it comes to running a dental surgery, you are going to have more than your fair share of nervous patients- it comes with the territory!
And while it may seem odd to focus your patient attraction system around one specific group, nervous dental patients are a large group and if you can attract them to your surgery and show them compassion, research indicates that they are more likely to stick with your surgery’s team.
Now, onto how this interrelates to the 7 P’s and the 2 that we are focusing on.
Premises
When you contact our team, we will give your website a glance over and will seek to place as many photos as we can, showcasing your surgery and staff.
We will eliminate any potentially frightening dental photos or images, to allow those of a more nervous disposition to look through your page without becoming agitated.
We will also recommend setting up a virtual tour of your surgery, to help nervous patients become more familiar with your surgery before they enter it.
People
You know it and so do we- if a patient is nervous, it is probably because of a bad experience in childhood.
And so, you will need to break down the stereotype of the scary dentist by posing for some photos, showcasing your staff as being friendly and approachable (which we are sure you are!)
Again, this will help to attract more nervous patients to your team and if you host videos on your page, which is also great for SEO, this will allow them to feel as if they know you before they step through the door. Great stuff!
Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!