Making you stand out with focused dental marketing!
Not all dentists are created equal and not all dentists offer the same services. So you must ask yourself what is my USP, what makes me stand out? For more than twenty years Dental Focus Marketing has been assessing thousands of dental practices and providing the answer to this question. Many of our family members are dentists, so our understanding of what makes a good dental marketing plan stand out has been gained from personal experience and inside knowledge, combined with a creative flair. Marketing is all about communication and conveying the right message to the right people at the right time. You may want to keep your patients informed of changes or new services or you may want to have a campaign to attract new patients. Whatever the purpose, the delivery of your dental marketing must be a reflection of your dental practice, because your presence whether virtual or physical must work in harmony.
It’s a fast moving industry
Digital marketing is going through an evolution of how it is delivered. Modern technology has moved marketing from static to mobile and into a world where interaction is becoming increasingly popular. Before the advances in technology marketing was the way to promote an item or a service to lead to a sale. Now marketing is more about developing a relationship and targeting marketing in a more personalised way. Your patient is no longer the target of a sale, but is regarded as a valuable asset. The nature of your business is all about relationships and this is one of the key elements of a dental marketing campaign.
Complementing your expertise
Different dental practices have different requirements and we aim to reduce your marketing burden so that you can concentrate on your core business of providing the best service to your patients. To be able to provide the level of service to your patients that you want requires passion and dedication. Our team also employs knowledge, expertise and passion to complement your business and ensure that your marketing reflects your level of professionalism.
Taking care of high visibility
Our service plans are designed to make sure that your marketing is always current. When a search engine like Google decides to change its algorithms you don’t want your website to drop off the first page. We constantly monitor Google so that we can maintain your website in a prominent position. Our experienced team will alter and amend content, with your permission, to ensure that it conforms with Google’s requirements. Our client service team in Australia will make sure that your twenty-four hour, seven day shop front is doing the job of keeping you in front of your patients.
Client service plan
Ninety per cent of our over six hundred dental practice clients prefer us to take care of their websites, releasing them to do what they do best, take care of their patients. This plan provides, among other things, guidance, direction and updates so you get traffic reporting and Google reviews. In addition you get bespoke SEO, Google analytics and unlimited text and minor graphic updates.
Keeping you compliant
Our dental background also allows us to be aware of the importance of keeping you compliant safely. We provide compliance guidance ensuring that you do not fall foul of AHPRA compliance. You can feel confident that at Dental Focus Marketing you have a team of knowledgeable, experienced professionals who understand the Australian dental industry and its requirements.