Need a successful marketing strategy for your webpage? Our tips for a successful marketing plan
It is a fact of life, everyone needs a dentist to keep their oral health and overall health in top condition.
And while this may seem like enough to get patients into your surgery, it isn’t; with the world of internet marketing, more is required to get your surgery noticed than a simple need. If you are like most dental practitioners, when it comes to things like SEO and marketing techniques for maximum Google optimization, you have no idea where to start.
Luckily we do!
At Dental Focus, we have helped thousands of dental teams who want to do more dental marketing to do so to attract more patients. We will work with you to develop your marketing strategy and using our nearly 20 years of experience, can offer you advice on how to develop your site and make it more attractive to those all-important Google ranking systems.
So, what are some of the cores of a successful dental marketing plan? Our team at Dental Focus breaks them down for you.
Branding
What makes you and your team unique from any other dental surgery?
Do you specialise in a certain area, such as cosmetic dental care? Or are you more targeted towards family practices?
Whatever it is that you do, this is the first step in your dental marketing strategy. Our team will use it to boost the accessibility of your page on Google, allowing a targeted demographic of people to see your page and services.
Target audience
Depending on your brand and speciality, the next stage in our marketing strategy will be to identify your target audience online.
As mentioned before, if your team specialises in fitting dental implants, then we will target adults who are looking for cosmetic dental care or will aim advertisements at those who have more disposable income.
But if you are like many dental surgeries, you will want to attract as many people as possible to your dental surgery, which is good. Using this, our team will target multiple groups with different services that your team can offer to ensure all bases are covered.
Customise!
This goes back to what you and your team can offer to patients.
You have your target audience identified and now, our team will want to hone in on what sets your team apart precisely; do you offer pain-free dental care? Do you have a pediatric dental practitioner who can make dental care fun for younger patients?
These differences are a valuable part of marketing, so let our team know!
Marketing platforms
At Dental Focus, when we choose marketing platforms, we choose the larger ones such as Google for both advertising and SEO rankings.
In the area of social media, we use Facebook but if you want to spread information about your surgery further using different platforms, we can discuss this with you in your consultation.
Our team will also track the success of the marketing techniques that have been deployed, allowing optimum ranking success for your webpage! Fantastic!
Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!