Need a team with expertise in dental marketing? 7 reasons to choose Dental Focus today!
Whether you are an established dental surgery or are just starting out, you will probably have more important things to do with your time than manage your surgery’s website.
But without constant maintenance, how will you be able to attract clients, show off new interactive features and advertise the services that you are offering?
At Dental Focus, we have 16 years of experience with creating impressive and engaging websites, allowing any potential visitor to navigate the site with ease. Our knowledge of dental marketing has helped thousands of our clients to run successful surgeries, personalising each page to your unique selling point and highlighting what you and your dental team have to offer.
What is the secret to our success with dental marketing? The 7 ‘Ps’ as coined by coach Chris Barrow.
Profile
On the internet, having a homepage that pops is everything.
And here is where our team’s expertise in dental marketing comes in handy. We will create a page that is easily understood and fast to download, so potential visitors are less inclined to click off from the site.
We will customise the page to give customers the feeling that you want, allowing your website to make an everlasting impression on those who visit it.
People
Customer service is everything and here, our team will help advise you on making your team look professional and knowledgeable. All the while, showing off their striking smiles; a visual representation of what you and your surgery do.
Premises
More important than ever in recent times, your website needs to have a virtual tour of your surgery. This will allow more nervous patients to see the inside of your practice and feel comfortable with what you have to offer them.
Prices
Not sure you want to display your fees?
Patients feel more at ease when they can clearly see what each treatment is going to cost, as this allows your surgery to appear more affordable and transparent.
Promises
Dental work is intimidating for many and so, patients must know what to expect when they visit you. Here, our team will advise you in creating and displaying an animated or real-life video, so your patients will be able to see what each procedure involves.
Proof
The proof of your practice’s expertise will be in what prospective patients can see.
Your site will need to have before and after photos clearly displayed, allowing your site’s visitors to scroll through images of smiles that your team has created. These can be from oral implants, veneers or whatever you specialise in.
Be sure to include all of your staff training and qualifications; this is important for setting your website apart from other dental practices.
Products
Almost every website that we have created in our 16 years represents a surgery that offers cosmetic dental work.
The key to helping your surgery stand out is to offer and advertise a more personalised experience. This will stop your site’s visitors from comparing your surgery to others based on the price of the procedures.
Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!