Need to make your dental surgery stand out? How our dental marketing team at Dental Focus can help
Whether your dental surgery is new, or have only recently obtained a website, it can be tough to know how to make it stand out.
When it comes to competing with other dental surgeries online, you will need to ensure that your surgeries page appears on the first page of a Google search, while also making the page informative and easy to navigate. And if you are running a dental surgery, chances are that you won’t have time to check on any of those things!
So, how can you help your surgery page to stand out while also attracting all those Google bots?
At Dental Focus, our specialist marketing team knows exactly how to get your surgeries page noticed by potential patients, turning those website clicks into patients. Our dental marketing team, composed of SEO specialists, social media experts, writers and web page designers can get your page to the front of that Google search, maximising traffic and helping your surgery to blossom into a successful business. Fantastic!
But how does our dental marketing team help your surgery to attract new patients? Read on to find out!
SEO
SEO, otherwise known as search engine optimisation, is the most important part of making any webpage successful; in short, SEO determines where your surgeries page will appear in an everyday web search using Google.
To break it down, our dental marketing team will conduct an initial assessment of your surgeries webpage and pinpoint where it is lacking in attracting those all-important Google bots. Once our plan is finalised, we will discuss it with you but don’t worry- our team will do all the work! On top of the initial assessment and update, we will continually work on strengthening your pages SEO with the following webpage adjustments.
Blogs
One way to optimise your pages’ SEO is with unique, weekly content; those Google bots can pick out when a web page has been recently updated and the easiest way to do this is by starting a dental themed blog.
At Dental Focus, our team of writers will create 500-word blog pieces for your page each week, which will be informative, based on the keywords you want which will ultimately boost your pages rankings on Google. Simple!
Mobile accessibility
Our marketing team will update the accessibility of your webpage across all devices, helping potential patients to access your page via mobile phone, or portable tablets.
Much like the blogs, this will once again attract those Google bots to your page.
Facebook and Instagram
Social media is a huge area of the internet and so, our team will create and manage a Facebook and/or Instagram page for your surgery.
This will reach a wider demographic of patients on a well-known, utilised platform.
Videos
Videos are another great way to update your website’s look while also making it unique and SEO friendly.
We can offer animated pieces on common dental practices or, if you like, you and your team can get behind the camera to create unique content.
Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!