New to dental SEO? A quick introductory guide
When you are new to the world of online marketing, it can be a bit of an intimidating place.
After all, regular marketing techniques tend to be based on things like designing flyers or even having adverts placed on radio stations.
But, online marketing is a whole new world that is heavily linked to search engine optimisation, especially if you run a dental clinic.
But we can help!
Our dedicated and professional team at Dental Focus Marketing can help you with your dental clinic dental SEO and ensure that your website appears at the top of search engine results time and time again, getting more people to your website and, hopefully, your dental clinic chair. Great!
Of course, before we can do that, you may want to know a bit more about dental SEO, and here, our team provides a very simple introductory guide. Enjoy!
Keywords
Starting at the beginning, keywords are a much-needed part of your dental SEO strategy, as they will help to keep your clinic at the top of Google’s ranking. We will research the keywords and phrases that potential patients are using to find dental practices in your area and include them in your website’s content, page titles, and meta descriptions.
These words will also usually be placed throughout your blog posts.
Optimise your website’s structure
You probably think your dental clinic website is great. But is it SEO-ready? We will make sure your website is easy to navigate and has a clear hierarchy of pages and a logical link structure. We will also use header tags (H1, H2, etc.) to organise your content and make it more readable for both users and search engines. Remember to rank your page; Google bots must be able to scan it, so it needs to follow a logical order.
Optimise for local search
Of course, when we recreate your website, we will include your practice’s name, address, and phone number (NAP) and list your practice on online directories like Google My Business, Yelp, and Healthgrades. This will help your practice show up in local search results and map listings and when someone uses voice searches when in your area.
Use high-quality images and videos
Stock photos are a thing of the past and can actually pull the SEO of your dental clinic down. We will add images and videos to your website to make it more engaging and informative and ensure that they are all of professional quality. Usually, these images will be of the outside of your clinic, the interior and, of course, your staff. We will optimise them with descriptive file names, alt tags, and captions to make them more accessible to search engines.
Create high-quality content
Your website will need to provide valuable information to your website visitors in the form of blog posts, articles, and videos. Of course, to ensure that your website complies with the rules of SEO and Google, these articles will need to be unique and plagiarism free, which our team of marketing writers at Dental Focus Marketing can ensure.