Our top five dental SEO tips
SEO stands for search engine optimization, and it is a group of different things that can help to boost your website to the top of Google on page 1. Getting onto page 1 is a very effective way of bringing in new patients, seeing as most people don’t go onto the second page of results when they are searching.
Our team at Dental Focus understands that dental SEO is a huge part of how you can grow your visibility online, and in turn, grow your practice. This is why we have compiled a list of our top five tips that will be useful in terms of optimising your website to boost your ranking on Google.
Tip 1: Having a mobile-friendly site
Our team knows that it is important to have a site that functions well on mobile phones, seeing as on average, 1 in 2 people who use the internet do so on their mobile. This means that if your website isn’t mobile-friendly, you could potentially be missing out on a lot of new patient leads. When we at Dental Focus create a website for you, you can be comfortable in knowing that your site will already be mobile-friendly from the get go.
Tip 2: Social media SEO
Our second dental SEO tip is utilizing the power of social media, as millions of people use it every day, meaning there is plenty of potential for new patients. When you have social media accounts on platforms such as Instagram and Facebook, you can engage directly with people, especially in your local area, which can be really helpful. You can also link your website on these social media accounts, which can increase your site traffic, and as a result, your ranking on Google can increase.
Tip 3: The power of keywords
Using certain keywords in your content that are the same as what people are searching can be a very effective dental SEO method. There are certain ways in which people search things on Google, and it is usually by the use of short phrases, mixed with that person’s location. Some examples of this would be “orthodontics in Glasgow” or “braces in Glasgow” and these can easily be incorporated into your content, which can help to boost your page up on Google when they are searched.
Tip 4: Useful and engaging information
The fourth tip that we have added is making sure that the content on your website is both informative, and engaging. This is done by having multiple webpages for certain treatments, to break up the information so it’s not all on one page, as this can look messy and overwhelming. It is best to write your content as if you are talking to the person reading, as this can really help to engage them and make them feel comfortable and have more trust in your practice and the treatments you provide.
Tip 5: Look at your website statistics
Our final tip is to boost your ranking on Google by keeping an eye on your website stats behind the scenes, which can be done with various different programs and tools. We at Dental Focus believe that one of the best ways to improve your site and therefore your ranking, is to examine its strengths and weaknesses. This can allow you to identify which parts of your website needs improving, which web pages are most popular, and how well your site functions.
Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!