Puzzled by the concept of dental SEO? How our team at Dental Focus can help
For most dental practitioners, the concept of SEO or search engine optimisation is alien.
In the modern world of online sites and links, you have probably come across the term before, but as it is not part of your regular dental training it can seem like a completely abnormal entity to incorporate into your practice.
And it can be very technical; everything from Google bots, to backlinking to image compression can make it seem that the idea of SEO is not going to help your website boost your patient list at all. But, as our own research has shown, when you hire the right marketing team to oversee your dental site’s SEO, it can be a boon for business.
At Dental Focus, dental SEO is what we do! With nearly 20 years of experience overseeing some of the world’s most famous dental surgeries and their SEO, we can guarantee that we will get the results you want. With our team of experts ranging from social media specialists to website designers, we will turn your surgery home page into an essential part of your business building plan.
But how do we do this? Read on to find out some of our tricks for top-notch dental SEO.
Quality content
Due to the rise in cosmetic dental care, more people than ever before are seeking out surgeries to oversee their makeovers, veneers or dental implants.
And so, this creates the perfect opportunity for your site to host a blog, written by our team of dental SEO writers. Quality content will entice more people to visit your site and with weekly written blog pieces based around keywords, this will help your page stay afloat in Google rankings; you will be on the first page!
Linking is everything!
Linking your surgery’s blogs to current topics and trends is just another part of what we do at Dental Focus with our marketing.
For instance, if there is a trend looking at the advantages of dental implants over bridges, then our writing team will create a uniquely written piece for your page, which will be displayed on all linked internet searches and on the social media page we will also create. And boom! More site visitors leading to more potential patients.
Site accessibility
In your surgery, you have probably seen almost every one of your patients using their mobile phone as they await their appointment.
In short, everyone is using their phones or tablets to search and access internet pages and in order to stay in line with your local competitors, we will make sure your surgery page is accessible to mobiles, tablets and all other types of media.
Videos and photos
Using videos and photos can also increase your site’s visibility on Google and thus attract more patients. It also allows you to show off your beautiful dental surgery and helps more nervous dental patients to feel more trusting of your surgery and staff.
It’s also a fantastic way to explain the procedures that you can offer.
Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!