Stuck with dental marketing ideas for 2021? A quick guide to top ones from Dental Focus
When it comes to attracting new patients to your dental surgery, there are a few options available to you.
The first is to send out flyers to the local community, but this can work out as rather wasteful and it can be ineffective – not everyone is going to be looking for a new dental surgery and with the COVID-19 hygiene restrictions, leaflet distribution may not be the best way to go!
Luckily, with the rise of more and more dental patients searching online for dental surgeries, you can attract new patients without violating hygiene issues and without spending an excessive quantity on leaflet design; with internet-based marketing!
And at Dental Focus, that is exactly what we specialise in. Our dental marketing can help get your dental surgery more patients and will transform your website from a mere web page to a valuable business tool, converting site visitors into patients and using the top SEO techniques to get web traffic from targeted groups online.
But what are some of our top dental marketing tips for 2021? Read on to find out!
Patient care
When it comes to the last year, most people have not been able to visit their dentist due to restrictions.
And now, as the doors begin to open again, your current (and potential) patients need to know that they will be safe when they visit you. When you choose us to undertake your dental marketing, we will ensure that your home page is up to date on all the latest COVID-19 related news, so your site users will know that you are putting their care first.
Social media
Even with the best digital marketing available, it is practically impossible for a dental surgery to get noticed without a social media page.
Not only does having a social media site improve your visibility and your rankings, but it also allows your brand to research a wider demographic of potential patients. If you want to learn more about how to maximise your surgery’s internet presence with social media, contact our team for more information.
Proof
High-quality dental care is your product and if you and your staff have received positive reviews in the past, then it is important to get that information onto your web page and increase the demand for your services.
After all, patients will always want something that is in high demand and if you can offer it to them, you will need to let them know!
Unique content
SEO is going to be key to getting your website noticed by internet users and one of the easiest ways to boost your rankings and get noticed is with unique content.
It could be anything from a blog to a set of videos or both, exploring what your team can offer. Our writers at Dental Focus can create unique content for your site’s blog each week, based on keywords or terms of your choice.
Want to learn more about Dental Focus marketing tips? Contact our friendly team today!
Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!