Successful dental SEO tips for your dental surgery site
The world of online marketing is not a new entity. In fact, our team at Dental Focus have been working in this area for nearly 20 years, helping dental surgeries to attract new patients and grow their brand.
However, what constitutes successful online marketing is seemingly changing every day, with new keywords and phrases being pushed as the most efficient way to attract traffic to websites. But this can be overwhelming to navigate if you are not tech-savvy and don’t know much about the SEO process.
When you contact our team at Dental Focus Marketing, we will be able to oversee every part of your dental SEO, from the making over of your website to the writing of blogs, all with the intention of getting your surgery page ranked higher and attracting new patients to your surgery. Great!
So, what are some of our dental SEO marketing tips that can help you reach that coveted first page of search results on Google? Read on to find out.
Website layout
You may think your dental website looks great, and it probably does. But does it conform to what is needed to enhance the dental SEO of the page?
A pretty website is great for attracting patients and getting them to engage with the page, but for the SEO to check out, the website needs to follow a logical order. Why? Because in order to rank highly on Google, the Google bots need to be able to find their way around the web page. This means that it needs to be jumble-free, logical and easy to access for them in order for it to be ranked on the top page of Google searches.
Accessibility
The days are long gone when the only way to access a web page was from a desktop computer.
Now, people are using everything from smartphones to tablets to notebooks to look at websites, meaning that in order for your website’s SEO to be up to muster, it needs to be accessible to all of these different devices.
Our team can oversee this, so don’t worry!
Blogs
A website that is not updated is not going to be much good at attracting patients. Much like the logical layout of the page, Google bots prefer it if the websites they are scanning are updated regularly. Once again, this helps with SEO. Blogs that are on any dental web page should ideally be updated every week using specific keywords to attract the bots and to keep everything regular and in sync with trending words.
Loading time
Most people have been onto a website only to find that the home page takes too long to load. That’s frustrating, and research has found that if the page doesn’t load within a set time, 99% of people will click off the site. So, if your website is loading slowly, our team can speed it up by compressing images and adjusting other displays that may be slowing it down.
Keywords
As hinted at before, when it comes to writing blogs, there will need to be a sprinkling of relevant keywords throughout the content. For instance, if the trending search is ‘dental implants Wigan’ and you can offer dental implants in Wigan, then having these 3 terms mentioned in your blog will boost the position of your site in Google’s ranking.