Successful dental SEO with Dental Focus Marketing
Dental search engine optimisation or dental SEO is made up of many different techniques and strategies. These come together as a system to help you maintain a strong online presence and attract new patients to your dental practice. Here at Dental Focus Marketing we are a specialist digital dental marketing team and we have almost two decades of experience in helping dental practices create strong digital marketing campaigns with dental SEO. We have tried-and-tested methods that have proven successful over and over again. We also make sure that we have up-to-date knowledge on new techniques and strategies, so that we can help our clients stay linked with current trends at all times and stand out from amongst the competition.
The importance of landing pages
There are some common dental SEO strategies which must be carried out to make sure you know what your patients are looking for and what is already highly popular on the market. Keyword research will tell us which treatments and procedures are being searched for most commonly in your area and it will also tell us which dental issues are most prevalent within your community. Once you have collected this information you need to use it to its maximum potential. High quality landing pages which focus on specific treatments and procedures that are popularly searched for in your area will help drive more website traffic than your homepage. It will also help you rank highly on the search results list for those particular searches, attracting quality leads which you can convert into patients at your practice. These landing pages should be informative, attractive and convincing. You will need to use your keywords repetitively, yet strategically, so that patients know that they have found the right place to fulfil their needs. It also helps Google recognise that the content is relevant and useful to continue to send patients your way.
Backlinks
Another important technique for dental SEO which has a significant impact on your ranking in Google search results lists are backlinks. Backlinks are links from other websites that point to your website. This could be a link from a directory listing or someone may mention your business and include a link to your website, or it could be an article written about the dental practice itself which includes a link to your website. Local community pages may mention your dental practice and provide a link to your website. The more backlinks that you have to your website the greater trust and credibility you will build with Google and prospective patients. If you are able to exceed your competitors in the number of backlinks to your website, then you will be presented higher up on the search results lists than the websites of your competitors. We will help you accumulate high quality backlinks from other websites to build your reputation with Google and within your community. Speak to us at Dental Focus Marketing today and let us help you rank higher in search results lists and find plenty of new patients to boost the success of your dental practice.