Successful marketing with Dental Focus Marketing
If you are looking to put together a strong dental marketing strategy then speak to our specialist dental marketing team today. Here at Dental Focus Marketing we use the 7Ps of dental marketing to create dental websites and marketing campaigns, so that you can have a strong online presence which works 24 hours a day, 7 days a week. This approach will attract new patients on a long-term basis and continue to work for you over years to come.
What are the 7Ps of dental marketing?
The first P is profile. The profile of your dental practice includes the name and the brand of your business. It includes your ethos and your unique selling points. It can address whether you are modern or traditional, mainstream or a bit niche, everything that makes you different from your competitors. We want you to have a profile that is memorable and stands out from the crowd, so that when people consider their dental needs your dental practice instantly comes to mind.
The next P that we address constitutes the people on your team. This is very important to help personalise your website and your online presence. It also helps patients relate to you more easily and more effectively, it calms their nerves and allows them to relate to you better if they get to know you through the website before visiting you in person. This is also aided further by the next piece of marketing which focuses on the premises of your practice. By showing off your dental practice using photos and videos online, you will help potential patients visualise themselves at your dental practice, encouraging them to book an appointment and visit you in person.
As with all businesses and services, price is very important and this is the next P on the list. We will make sure that the prices of your treatments and procedures are clearly visible throughout your website, so that there is no confusion. We can discuss putting in place payment plans that you may be able to offer your patients to further encourage them to address their dental needs.
The next two Ps are promises of quality dental care and good customer service and the proof that you are able to deliver these promises. Throughout your website we will reassure your patients of the quality of dental care they will receive at your dental practice. To prove this we will include plenty of reviews and testimonials from existing and previous patients to show them what you are capable of.
The last P on the list represents the products that you are able to offer your patients, and this can be in the form of treatment plans and smile makeovers that they may not be able to get at the other practices in your area.
Speak to us at Dental Focus Marketing today to find out more about the 7Ps of dental marketing and how we can use them to create an excellent digital marketing strategy for you, to help with the success of your dental practice very soon.