Surprising truths about dental marketing from Dental Focus
As you look around your dental practice, you see a clean and appealing seating area, a team of
highly trained and skilled staff and the most expensive machinery money can buy. Great!
But, even with all of this, you may still not succeed in the world of dental care, especially when it comes to marketing. To attract patients to your surgery and to continue expanding, you need more than a snazzy waiting room. You need a winning marketing plan! And we know this is unlikely to be your area of expertise. So, contact our team at Dental Focus Marketing!
As our name suggests, our marketing team at Dental Focus specialises in dental marketing, and we have nearly 20 years of helping dental surgeries get onto the first results page of Google and attract new patients.
Even if you have looked into drawing up a dental marketing plan for your surgery, there are some core aspects that only the insiders in marketing know about, and here, our team writes about some of them. So, enjoy!
Social media is involved
It is likely that you have a Facebook, Instagram or Tik Tok page for your personal life, but what about your dental surgery?
Yes, when it comes to dental marketing, social media will be involved, and this is because these platforms are free and are frequented by the core groups that many dental teams want to attract. So, when you come to our team to look into marketing, we will always recommend a page being created on Facebook, Instagram, Tik Tok or YouTube.
You will always need SEO
So, we’ve looked through your surgery’s website, have made it over, and now, it is fast-loading, mobile-optimised, and full of plagiarism-free content written by our marketing writers.
It can be tempting to tick the SEO area of marketing off the list, however, you will never be done with SEO.
It requires regular maintenance, which includes adding new, fresh content regularly, keeping the code and software updated and adding new features. But don’t worry! Our team can oversee all of this, so you don’t have to.
Lead generation is not the core goal
You may think that the number of hits your site gets is the core goal of marketing, and the influx of leads and lead generation is what all surgeries should want. But the goal of marketing is to grow your business! Your marketing plan will, therefore, need to not only generate leads, but also get a click-to-client rate that is high enough to sustain your practice.
You need to simplify communication
The reality is that while you may want to put articles on your site that talk about the newest CT scanner, this will not get attention, even on social media.
Thus, when it comes to marketing and promotion, you should aim to simplify the information that you discuss online and focus it on things like cosmetic outcomes, more comfort for patients and shorter waiting lists.
Returning customers should take priority
Yes, you want to attract new patients to your surgery, but more than this, you want to keep them coming back. So, there will be part of the marketing plan that revolves around text-based reminders to existing patients about appointments and the role of SMS and emails in getting patients to come back to your surgery.