Technical SEO for a successful dental website
Search engine optimisation or dental SEO is the process of increasing website traffic by implementing digital techniques and strategies which help boost your ranking on search engine results pages. Dental SEO is designed to increase organic website traffic, as opposed to paid dental marketing campaigns or Google advertisements. If you would like to learn more about dental SEO then you need to speak to us at Dental Focus Marketing. We are a multi-award-winning specialist digital dental marketing team and we help create digital marketing campaigns and dental websites which are designed with dental SEO in mind.
There are three main types of SEO which need to be addressed for you to have a successful dental marketing campaign. These are technical SEO, on-page SEO and off-page SEO. Our specialist digital marketing team will be able to take care of all aspects of dental SEO on your behalf, to make sure that you have a website which is fully optimised. It will work efficiently to help you rank highly on Google search results pages for dental searches which are carried out in your area.
What is technical SEO?
Technical SEO refers to the techniques and strategies which are implemented in order to improve the technical aspects of a website and increase its ranking on Google search results lists. There are numerous technical factors which need to be addressed to help ensure that Google can crawl, index and render your website quickly and successfully. This is so that it can direct prospective patients to you immediately, when they are either searching for a dentist in your area or looking to address their dental needs.
Technical SEO also includes making sure that your website is accessible on all mobile phones. This is very important in 2022 when the majority of Google searches are carried out on mobile phones whilst people are on the go. Another simple factor in making sure you have good technical SEO is making sure you are using HTTPS. This is very important for ranking highly on Google search results lists. It tells patients that your website is credible and trustworthy and that they can safely leave their details with you, whether they are trying to book an appointment online or they are signing up to your mailing list.
Another important factor for helping you achieve a good ranking on Google search results lists is by making sure you have excellent website speed. It is important that your website loads dynamically and successfully each time, as research has shown that most visitors will only wait a few seconds before moving on to another website on the search results list. Our technical team will use their tools and expertise to make sure that your pages are loading correctly, attracting quality traffic and encouraging visitors to spend time on the website so that they decide to address their dental needs with you. Speak to us at Dental Focus Marketing today to find out more about technical search engine optimisation and the other types of SEO and how they can help boost the success of your website and your dental practice.