The 7 Ps of dental marketing explained
When you run a dental surgery, you want it to be successful. Therefore, you may need to delve deep into marketing and search engine optimisation to make your surgery as successful as you know it can be.
But this can be an intimidating process, especially if you are not a marketing expert. This is why our team at Dental Focus is here to help you.
At Dental Focus, we have nearly 20 years of experience relating to dental marketing and can offer your dental surgery targeted advice on how to make your enterprise a success.
With this in mind, our team at Dental Focus adheres to the 7 Ps of dental marketing, which we have found can make even the smallest dental surgeries successful. Here we will explore them in a bit more depth.
People
First, we begin by putting the spotlight of your dental marketing campaign on yourself and your staff. Your website will need to have photographs of your team, alongside a bit of a biography on all of them. We will aim to ensure that these photos are professional and make your team look approachable and friendly.
Profile
This is where you can build on your surgery profile; is it a place where people will want to go for their dental care? The profile is one way that we build the brand of your site.
Premises
Much in the same way that we need photos of your team to build the marketing, we will also need photos of your dental practice premises. Showcasing how luxurious it is and how modern the technology that you use is.
Prices
You will need to highlight the prices of the dental services that you provide, such as emergency care etc. If you offer cosmetic care, this can be harder to put a number on, as everyone’s treatment may be different. Many patients engage in smile makeovers which can have a whole range of different combinations of procedures. However, you should always aim to make prices as clear as possible, and maybe start with ‘prices begin at…’ rather than leaving the section blank.
Promises
Customer service is key, and if you can promise high-quality care, then we will put this on your website. Your patients need to know what they can expect when they come to you and so, you can showcase this with videos or testimonials.
Proof
An excellent option for surgeries that offer cosmetic dental care is the ‘before’ and ‘after’ photo gallery. Highlighting how your expert team can make a positive change in the cosmetic appearance of your patients’ smiles. This can also be a great place to highlight how the orthodontic tools you offer can make a noticeable difference too.
Products
What is it that your surgery can offer? Dental implants? Or, perhaps different kinds of dental implants, such as zygomatic? You may also have a wide variety of orthodontic treatments you can offer. Our team at Dental Focus will need to know and will use your unique services as part of your marketing strategy.