The advantages of dental SEO over Google advertisements
An attractive and informative dental website is essential for digital marketing, however on its own it may as well be non-existent. With our knowledge and expertise we, at Dental Focus Marketing, can put together a system of tried and tested methods to help boost your dental SEO. This means that when a potential patient is looking for a new dentist in your area or they have dental needs which require treatment, whether it is emergency dental care they are looking for, a dental issue which they would like to address or they are looking for ways to improve the appearance of their smile, when they type specific dental search terms into the Google search bar, Google will recognise that you have the solution for their requirements. When they press the search button, Google generates a list of dental practices in your area and our role is to have an excellent system in place, so that your website is on the top of that list and remains there.
Google advertisements
Speak to us at Dental Focus Marketing today and find out more about how we build up dental SEO, so that you can attract quality patients 24 hours a day, 7 days a week in a cost-effective manner, by delegating your marketing needs to our specialist digital marketing team. One of the easiest ways to be at the top of the search results list is by paying for Google advertisements. This guarantees a top position, however it can be expensive to maintain for a long period of time especially for small dental practices. It can be very useful if you are opening a new dental practice or if you have seen quiet times and need a boost to your business, otherwise it is more cost effective to invest in a dental marketing system which helps you remain at the top of the organic search listings, because with regular maintenance this can work for you long term.
Studies have shown that the majority of healthcare services are first evaluated using online research, before a potential patient makes a decision to book an appointment to visit the place in person. It is the same way with dentists and even more so at times, because of the significance of dental anxiety and dental phobia and the reluctance this can cause in someone having to address their dental needs.
Local SEO
Here at Dental Focus Marketing we will help you create strong local dental SEO. This is very important for small dental practices and helps you stand out from your competitors, especially in areas where there are multiple practices offering the same treatments and procedures. With our help you can attract patients in your local vicinity and show them that you are the best dental practice to address their dental needs. We use specialised software to find out the effects of dental marketing on your website, and in the past we have found that with effective local dental SEO you will see an increase in website traffic, an increase in direction requests and a boost in the number of phone calls to your dental practice. Speak to us at Dental Focus Marketing today to find out more about how we can help you.