The advantages of social media for dentists
The majority of the adult population have access to social media and here in Australia at least 80% of over 16s hold one or more social media accounts in their name. Over the last two decades social media has become an essential component of the World Wide Web. People use social media to communicate with their friends, family and the general public. Social media for dentists is an excellent digital marketing tool, allowing you to share your information with as many people as possible with the click of a button, or target a specific group of people who you know are interested in the services that you have to offer. It is significantly more effective than traditional methods of dental marketing, especially in comparison to the days of paper marketing where leaflets and flyers were posted to the public and ignored by most.
Social media for dentists allows you to to directly communicate with existing patients, potential patients and people who are interested in dental treatments and procedures, who you can nurture to become prospective patients. It allows them to communicate with you on an informal basis without having to make any commitment. This is important in dentistry because many people suffer from a certain degree of dental anxiety or dental phobia and avoid contacting the dentist for long periods of time. Through the use of social media for dentists you’ll be able to engage with these patients and encourage them to face their fears or help ease their nerves so that they are able to address their dental needs with you.
Facebook, Instagram & Youtube
Here at Dental Focus Marketing, our specialist dental marketing team will be able to help you make the most of social media for dentists and strengthen your online presence to attract more attention for your dental practice. Facebook, Youtube and Instagram are three of the most popular social media platforms around the world. With our knowledge and expertise we will design social media content for all three of these platforms for your website as they work in different ways, attracting different demographics of the public.
Facebook is more family friendly, preferred by the older generation or a mature audience, it consists of photographs and written content that can be shared amongst friends and family. YouTube is based on videos which you can share with the public that show off your dental practice and the treatments and procedures that you are able to offer. You can create educational videos that teach the general public about the importance of good oral health or new dental treatments which they may not be aware of, encouraging them to speak to you to find out more. Instagram is preferred by the younger generation and consists of the photographs and short videos which can also be shared amongst groups, quickly helping you gain plenty of exposure with little effort on your behalf.
Speak to us at Dental Focus Marketing today. We can help you create new content on a regular basis to keep your viewers interested, nurturing their confidence and enabling them to book an appointment and visit you in person to address their dental needs in the future.